Eugene Wysota and Helen Trophimova ᱨᱮᱱᱟᱜ Fabrika Coffee ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Fabrika Coffee ᱵᱟᱱᱫᱷᱟᱣ
Eugene Wysota and Helen Trophimova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shokoladnitsa
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#164694 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fabrika Coffee ᱵᱟᱱᱫᱷᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱟᱱᱫᱷᱟᱣ ᱨᱮᱱᱟᱜ ᱢᱩᱬᱩᱛ ᱵᱤᱥᱮᱥᱚᱛᱟ ᱫᱚ ᱞᱳᱜᱳ ᱨᱮᱱᱟᱜ ᱠᱚᱯᱷᱤ ᱦᱟᱹᱨᱩᱨ ᱪᱮᱛᱟᱱ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱹᱴᱤᱡ ᱡᱷᱚᱨᱚᱠᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱴᱷᱮᱱ ᱠᱚᱯᱷᱤ ᱜᱩᱴᱤ ᱠᱚ ᱧᱮᱞ ᱧᱟᱢᱚᱜᱼᱟ, ᱚᱠᱟ ᱫᱚ ᱵᱮᱜᱟᱨ ᱧᱮᱞᱚᱜ ᱚᱨᱥᱚᱝ ᱮᱢᱟ ᱟᱨ ᱡᱤᱱᱤᱥ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱦᱤᱡ ᱜᱩᱱ ᱫᱚ ᱩᱫᱩᱜ ᱤᱫᱤᱭᱟ᱾ ᱪᱚᱭᱚᱱ ᱟᱠᱟᱱ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱠᱚᱯᱷᱤ ᱨᱮᱱᱟᱜ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱢᱮᱥᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱣᱮᱭᱟ ᱟᱨ ᱵᱟᱱᱫᱷᱟᱣ ᱨᱮᱱᱟᱜ ᱫᱩᱠᱟᱱ ᱨᱮ ᱩᱫᱩᱜᱚᱜ ᱫᱚ ᱵᱟᱹᱲᱛᱤᱭᱟ᱾ ᱚᱞ ᱠᱚᱣᱟᱜ ᱴᱷᱟᱶ ᱫᱚ ᱵᱷᱟᱡᱟ ᱫᱚᱨᱡᱟ, ᱡᱚᱢ ᱩᱱᱩᱢ, ᱟᱨ ᱡᱟᱱᱟᱢ ᱴᱷᱟᱶ ᱵᱟᱵᱚᱛ ᱥᱟᱯᱷᱟ ᱟᱨ ᱴᱷᱤᱠ ᱠᱷᱚᱵᱚᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱟᱯᱷᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱥᱩᱱᱫᱚᱨ ᱨᱩᱯ ᱫᱚ ᱫᱚᱦᱚ ᱠᱟᱛᱮ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fabrika Coffee ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fabrika Coffee ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- ᱴᱮᱜ ᱠᱚ
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- ᱯᱨᱮᱨᱚᱱᱟ
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2022 in Moscow and was completed in May 2022
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Trademark by Shokoladnitsa LLC.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- mockups by Creatsy
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
