Sule Esra Cetinkaya ᱨᱮᱱᱟᱜ Avoya ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱟᱸᱪ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Avoya ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱟᱸᱪ ᱯᱮᱠᱮᱡᱤᱝ
Sule Esra Cetinkaya ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Avoya
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#164399 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Avoya ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱟᱸᱪ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱚᱱᱚᱞ ᱚᱞ: ᱟᱣᱚᱭᱟ ᱢᱤᱱᱮᱨᱟᱞ ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱫᱚ ᱯᱟᱨᱥᱟᱞ, ᱥᱩᱢᱩᱝ ᱟᱨ ᱱᱟᱶᱟᱛᱮᱭᱟᱜ ᱟᱲᱟᱝ ᱮᱢᱟᱭᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ, ᱩᱲᱩᱜ ᱠᱟᱛᱮ ᱦᱩᱭ ᱮᱱ ᱨᱩᱯ ᱫᱚ ᱮᱨᱜᱚᱱᱚᱢᱤᱠ ᱢᱚᱡᱟᱶ ᱮᱫᱟ ᱟᱨ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱮᱲᱮᱭᱮᱛ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱦᱚᱸ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱮᱛᱚᱦᱚᱵᱽ ᱜᱚᱞᱟᱠᱟᱨ ᱟᱭᱠᱚᱱ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱟᱶᱟᱛᱮᱭᱟᱜ ᱪᱚᱠᱽᱨᱚ ᱟᱨ ᱢᱤᱱᱮᱨᱟᱞ ᱵᱟᱲᱛᱤᱭᱟᱜ ᱫᱟᱜ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱡᱤᱣᱤ ᱮᱢ ᱮᱫ ᱛᱟᱠᱟᱛ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱮᱫᱟ ᱾ ᱩᱪ ᱜᱩᱬᱮ ᱮᱠᱥᱴᱨᱟ ᱯᱞᱤᱱᱴ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ, ᱴᱟᱨᱠᱩᱭᱡ ᱟᱨ ᱦᱟᱨᱤᱭᱟᱲ ᱨᱚᱝ ᱠᱚ ᱵᱟᱪᱷᱟᱣ ᱥᱟᱶᱛᱮ, ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱟᱡᱟᱜ ᱩᱪ ᱜᱩᱬᱮ ᱠᱟᱛᱷᱟ ᱫᱚᱦᱚᱭᱮᱫᱟ ᱟᱨ ᱢᱤᱫ ᱥᱚᱢᱟᱱ ᱮᱲᱮ ᱦᱚᱸ ᱮᱢᱮᱫᱟ ᱾ ᱟᱨᱯᱟᱨ ᱫᱮᱠᱷᱚᱜ ᱟᱨ ᱢᱟᱨᱥᱟᱞ ᱨᱮᱭᱟᱜ ᱢᱮᱥᱟ ᱫᱚ ᱟᱡᱟᱜ ᱯᱟᱨᱥᱟᱞ ᱫᱮᱠᱷᱟᱣᱮᱫᱟ, ᱟᱹᱫᱷᱩᱱᱤᱠ ᱮᱲᱮ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟᱛᱮ ᱮᱢ ᱛᱟᱠᱟᱛ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Avoya ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱟᱸᱪ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Avoya ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱟᱸᱪ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- ᱴᱮᱜ ᱠᱚ
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- ᱯᱨᱮᱨᱚᱱᱟ
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
