Chengdu Times Fashion Art Design Co., Ltd ᱨᱮᱱᱟᱜ Xijiu Matured Liquor ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2025
Xijiu Matured Liquor ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
Chengdu Times Fashion Art Design Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Guizhou Xijiu Co..ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#163642 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Xijiu Matured Liquor ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Xijiu Matured Liquor ᱫᱚ ᱢᱤᱫ ᱪᱟᱭᱱᱤᱡ ᱢᱚᱫ ᱥᱤᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱳᱛᱚᱞ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱰᱨᱟᱢ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱫᱚᱦᱚ ᱠᱟᱫᱟ ᱟᱨ ᱯᱮᱞᱮᱥ ᱢᱤᱭᱩᱡᱤᱭᱟᱢ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱢᱤᱫ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱜᱚᱞ ᱨᱩᱯ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱠᱟ ᱨᱩᱯ ᱫᱚ ᱢᱟᱨᱮ ᱪᱟᱭᱱᱤᱡ ᱞᱟᱠᱪᱟᱨ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱟᱨ ᱢᱮᱸᱦᱮᱸᱫ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱜᱮᱭᱟ᱾ 15 ᱟᱨ 30 ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱩᱢᱮᱨ ᱠᱟᱛᱷᱟ ᱫᱚ ᱞᱮᱡᱚᱨ ᱛᱮ ᱟᱛᱩ ᱠᱟᱱ ᱯᱷᱤᱛᱟᱹ ᱞᱮᱠᱟ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱰᱷᱟᱠᱱᱤ ᱨᱮ ᱯᱩᱱ ᱥᱟᱸᱜᱮ ᱥᱩᱵᱷ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱟᱞᱜᱟ ᱛᱮ ᱠᱷᱩᱞᱟᱹᱣ ᱟᱨ ᱵᱚᱸᱫᱚᱭᱚᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮ, ᱢᱤᱫ ᱟᱥᱚᱞ ᱠᱟᱴᱷ-ᱠᱷᱚᱫᱟᱣ ᱥᱴᱟᱭᱤᱞ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱪᱤᱥᱩᱭ ᱜᱟᱰᱟ ᱟᱲᱮ ᱨᱮᱭᱟᱜ ᱫᱤᱥᱚᱢ ᱨᱩᱯ ᱟᱨ ᱢᱚᱫ ᱵᱮᱱᱟᱣ ᱡᱤᱱᱤᱥᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱟᱞᱜᱟ ᱛᱮ ᱤᱫᱤ ᱟᱨ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Xijiu Matured Liquor ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xijiu Matured Liquor ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 150mm*50mm*180mm
- ᱴᱮᱜ ᱠᱚ
- Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
- ᱯᱨᱮᱨᱚᱱᱟ
- The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xiaohu Feng
Xian Huo
Lei Wang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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