China Resources Snow Breweries ᱨᱮᱱᱟᱜ West Lake Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
West Lake Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
China Resources Snow Breweries ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#163374 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
West Lake Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱮᱥᱴ ᱞᱮᱠ ᱵᱤᱭᱟᱨ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱵᱷᱚᱨᱟᱣ ᱵᱤᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱝᱡᱷᱚᱣ ᱨᱮᱭᱟᱜ ᱣᱮᱥᱴ ᱞᱮᱠ ᱨᱮᱭᱟᱜ ᱧᱮᱞᱡᱚᱝ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱨᱟᱹᱯᱩᱫ ᱯᱩᱞ (ᱵᱨᱚᱠᱮᱱ ᱵᱨᱤᱡ) ᱟᱨ ᱛᱤᱱᱤ ᱯᱩᱠᱷᱨᱤ ᱨᱮ ᱪᱟᱸᱫᱚ ᱨᱮᱭᱟᱜ ᱮᱸᱰᱮᱡ (ᱛᱷᱨᱤ ᱯᱚᱸᱰᱥ ᱢᱤᱨᱚᱨᱤᱝ ᱫᱤ ᱢᱩᱱ) ᱫᱚ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱧᱮᱞᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱚᱞ ᱨᱮᱭᱟᱜ ᱥᱚᱡᱚᱣ (ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ) ᱨᱮ ᱥᱤᱞ ᱥᱠᱨᱤᱯᱴ ᱟᱨ ᱥᱚᱝ ᱨᱟᱡᱽᱵᱚᱝᱥ ᱨᱮᱭᱟᱜ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱥᱴᱟᱭᱤᱞ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮ ᱥᱚᱱᱟ ᱥᱴᱮᱢᱯᱤᱝ ᱟᱨ ᱢᱮᱴ ᱯᱷᱤᱞᱢ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱚᱴᱮᱫ ᱨᱮ ᱨᱚᱦᱚᱲ ᱟᱨ ᱱᱟᱯᱟᱭ ᱟᱸᱡᱚᱢᱚᱜᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱩᱪᱷᱟᱹᱱ ᱜᱩᱱᱟᱱ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱢᱟᱨᱥᱟᱞ ᱟᱴᱠᱟᱨᱮᱫᱼᱟ ᱟᱨ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱥᱚᱵᱟᱫᱽ ᱫᱚᱦᱚ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱮᱫᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱ ᱫᱷᱤᱨᱤ ᱵᱩᱨᱡᱽ (ᱥᱴᱚᱱ ᱴᱟᱣᱟᱨ) ᱠᱚ ᱫᱚ ᱡᱟᱦᱟᱸᱱ ᱥᱚᱵᱟᱫᱽ ᱨᱮᱭᱟᱜ ᱠᱮᱴᱮᱡ ᱦᱤᱥᱟᱹᱵ ᱠᱚ ᱩᱫᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
West Lake Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ West Lake Beer ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- product dimensions, 64.5 mm x 64.5 mm x 250 mm
- ᱴᱮᱜ ᱠᱚ
- Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed and developed in December 2022 in Beijing.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Qiguang Li, Celine Zhou, Xiaowei He
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
