Shuxia Pang ᱨᱮᱱᱟᱜ Fuhai Energy ᱧᱮᱞ ᱯᱟᱨᱠᱚᱢ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Fuhai Energy ᱧᱮᱞ ᱯᱟᱨᱠᱚᱢ ᱥᱤᱥᱴᱮᱢ
Shuxia Pang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Guangzhou ACE Renovation Design Engineering Co., Ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#162293 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fuhai Energy ᱧᱮᱞ ᱯᱟᱨᱠᱚᱢ ᱥᱤᱥᱴᱮᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱦᱟᱭ ᱮᱱᱟᱨᱡᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱧᱮᱞ ᱯᱟᱨᱠᱚᱢ ᱥᱤᱥᱴᱮᱢ ᱡᱟᱦᱟᱱ ᱢᱤᱫ ᱪᱚᱠᱚᱛᱮ-ᱠᱚ ᱮᱱᱟᱨᱡᱤ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱡᱟᱦᱟᱱ ᱯᱟᱨᱠᱚᱢ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱟᱨ ᱟᱰᱩᱨ ᱥᱴᱟᱭᱤᱞ ᱠᱚ ᱪᱮᱛᱟᱱ ᱠᱟᱛᱮ ᱟᱡᱟᱜ ᱠᱟᱱᱟ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱟᱰᱤᱨᱟᱦ ᱡᱤᱚᱢᱮᱴᱨᱤᱠ ᱨᱩᱯ ᱠᱚ ᱟᱨ ᱦᱟᱛ-ᱪᱤᱛᱟᱨ ᱚᱠᱛᱚ ᱢᱤᱫᱴᱟᱹᱝ-ᱛᱮ ᱢᱤᱥᱟᱹᱣ ᱦᱚᱪᱚ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱵᱚᱦᱟᱭ ᱵᱮ ᱨᱮᱭᱟᱜ ᱫᱟᱜ ᱨᱮᱦᱚᱸ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱦᱚᱪᱚ ᱠᱟᱱᱟ᱾ ᱱᱤᱞᱟ ᱟᱨ ᱦᱟᱨᱟ ᱨᱚᱝ ᱠᱚ ᱫᱟᱜ ᱟᱨ ᱪᱚᱠᱚᱛᱮ ᱮᱱᱟᱨᱡᱤ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶᱠᱟ ᱮᱢᱚᱜ-ᱟ, ᱟᱨ ᱯᱩᱭᱦᱩᱸ ᱦᱟᱛ-ᱪᱤᱛᱟᱨ ᱚᱰᱚᱠ-ᱦᱩᱰᱤᱧ ᱨᱮᱭᱟᱜ ᱟᱠᱦᱚᱲᱟ ᱟᱨ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱚᱨᱟᱜ ᱴᱩᱠᱩ ᱡᱟᱦᱟᱱ ᱡᱟᱭᱜᱟ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹ ᱦᱚᱪᱚ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱮᱢ ᱚᱱᱞᱟᱭᱤᱱ ᱯᱨᱚᱢᱚᱥᱚᱱ, ᱪᱷᱟᱯᱟ ᱠᱟᱜᱚᱡᱽ ᱠᱚ, ᱯᱳᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ, ᱯᱚᱥᱴᱚᱨ ᱟᱨ ᱜᱮᱥ ᱮᱥᱴᱮᱥᱚᱱ ᱚᱲᱟᱜ ᱠᱚ ᱨᱮ ᱯᱩᱨᱟᱹ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱛᱮ ᱵᱨᱟᱸᱰ ᱫᱚ ᱢᱤᱫ ᱴᱷᱤᱠ ᱥᱟᱶ ᱚᱠᱛᱚ ᱡᱟᱴ ᱨᱩᱯ ᱦᱩᱭᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fuhai Energy ᱧᱮᱞ ᱯᱟᱨᱠᱚᱢ ᱥᱤᱥᱴᱮᱢ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fuhai Energy ᱧᱮᱞ ᱯᱟᱨᱠᱚᱢ ᱥᱤᱥᱴᱮᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Fuhai Energy's VI design, with its minimalist, modern style and core environmental concept, not only enhances the brand's market recognition but also conveys the company's mission and values. This design contributes significantly to the promotion of clean energy and sustainable development, showcasing the brand's unique charm and social responsibility. The Fuhai Energy Visual Identity System Design is poised to achieve outstanding success in both the design field and the market.
The Fuhai Energy Visual Identity System (VI design) aims to convey the brand's positioning of "daring to break through" and its role as a clean energy company promoting sustainable development. The design features a minimalist modern style, combining irregular geometric shapes and handwritten fonts to reflect the brand's innovative spirit and environmental responsibility. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 1. Material:
- Type: Sustainable, biodegradable materials
- Strength: High durability for protection
- Weight: Lightweight for reduced shipping costs
2. Design:
- Structure: Ergonomic and user-friendly
- Visuals: High-quality graphics and clear branding
- Color Scheme: Eye-catching and brand-consistent
3. Sustainability:
- Recyclability: Fully recyclable materials
- Eco-Friendly: Reduced carbon footprint in production
- Waste Reduction: Minimal packaging waste
4. Compliance:
- Standards: Meets industry design standards
- Regulations: Adheres to environmental and safety regulations
These properties ensure the VI design is appealing, sustainable, and functional, with a robust technical foundation for diverse applications. - ᱴᱮᱜ ᱠᱚ
- Minimalist, Modern, Branding, Innovation, Green Energy
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The logo of Fuhai Energy is composed of irregular geometric shapes and handwritten fonts, symbolizing the brand's spirit, corporate achievements, and a green future. The logo represents the three forms of "Fuhai" spirit, capability, and future, combining the blue-green of the sea and the youthful, breakthrough nature of the handwritten font, signifying unity, cooperation, and win-win outcomes. The design discards complex details, adopting a modern minimalist style to create a professional and reliable brand image. Blue and green, reflecting the sea and clean energy attributes, with the white handwritten abbreviation "F·Hai" and a light spot in the upper right corner symbolizing infinite possibilities. The VI design is widely applied in online promotions, offline promotional materials (such as product packaging, posters, etc.), and gas station buildings to enhance brand recognition with a unified image.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Innovation from Scratch:
1. The design process involved collecting and integrating the client's various opinions and visions, understanding the client's deep desires, and creating an innovative design that meets the client's expectations while distinguishing itself from traditional energy industry designs.
2. By using elements like graphics, colors, and fonts, the design visually reflects the company's industry attributes, culture, and development vision, making it easier for users to understand and perceive the company's characteristics.
Key Problems Solved:
1. Market Recognition:
- By using irregular geometric shapes, fresh colors, and unique handwritten fonts, the design helps the brand stand out in the market, enabling consumers to quickly identify and remember it.
2. Brand Values Transmission:
- The design conveys Fuhai's values of not fearing challenges, the spirit of united development, and the pursuit of environmental protection, forming an emotional connection with consumers.
3. Image Consistency:
- Ensures the company maintains a consistent image across different channels, enhancing the stability and reliability of the brand image, thus increasing consumer trust. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- This design research focuses on creating an innovative VI design. The objective is to enhance user engagement and product appeal. We employed a mixed-methods approach, combining qualitative focus groups and quantitative surveys. Data was collected using eye-tracking software and shelf placement tests with 50 participants. Results show increased visual appeal and customer interest. Insights reveal potential for higher sales and brand loyalty. This research impacts business by improving product visibility, benefits society by promoting eco-friendly materials, and advances design by setting new packaging standards.
- ᱯᱨᱮᱨᱚᱱᱟ
- The greatest blessing of the Earth is a green, vibrant future, embodying Fuhai's mission of "Fuhai for the world." Bohai Bay, where the company is located, contains the industrial core of the company, and the designer takes the waves as the design inspiration. Waves represent the spirit of struggle and breakthrough, reflecting the brand's positioning of "courageous breakthrough".
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2022 in Guangzhou and finished in January 2023 in Guangzhou.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Through this VI design, Fuhai demonstrates its commitment to environmental protection, establishing a good corporate social responsibility image and promoting the development of the clean energy industry.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Shuxia Pang, Maffione Tiziano,
Xiuping Fan, Jiali Wu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
