Olha Takhtarova ᱨᱮᱱᱟᱜ Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ
Olha Takhtarova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SOTB and D
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160960 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱩᱰᱤᱱᱥᱴᱨᱳᱢ ᱵᱤᱭᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱴᱠᱤᱝ ᱰᱤ�órᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱠᱟᱱᱚᱰᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱴᱨᱤᱭᱟᱞ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱨᱟᱯᱷᱴ ᱵᱨᱩᱭᱟᱨᱤ (craft brewery) ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱠᱤᱝ ᱨᱮ ᱢᱤᱫ ᱥᱴᱮᱱᱰᱟᱨᱰ 473 ml ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ (aluminium can) ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱟᱨ ᱯᱷᱞᱮᱠᱥᱳᱜᱨᱟᱯᱷᱤ (flexography) ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱ ᱢᱤᱫ ᱞᱮᱵᱮᱞ 5 ᱟᱨ 8 ᱤᱸᱪ ᱦᱩᱭᱮᱱᱟ ᱾ ᱥᱠᱮᱱᱰᱤᱱᱮᱵᱤᱭᱟᱱ (Scandinavian) ᱨᱮᱭᱟᱜ ᱢᱳᱴᱤᱯ ᱠᱚ ᱢᱚᱰᱚᱨᱱ (modern) ᱵᱟᱵᱚᱛ ᱛᱮ ᱯᱷᱞᱮᱴ ᱜᱨᱟᱯᱷᱤᱠ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ (flat graphic illustrations) ᱟᱨ ᱥᱤᱰᱷᱨᱟᱭ ᱛᱮᱠᱟ ᱟᱨ ᱠᱳᱱ ᱨᱮᱭᱟᱜ ᱴᱟᱭᱯᱟᱜᱤᱨᱤ (typeface) ᱚᱴᱟᱭ ᱛᱮ ᱦᱩᱰᱤᱧ ᱠᱟᱱᱟ ᱾ ᱨᱚᱸᱜ ᱚᱲᱟᱜ (colour palette) ᱨᱮ ᱜᱟᱲᱦᱟᱹ ᱤᱸᱰᱦᱟᱹ (deep blue), ᱨᱟᱴᱟᱝ ᱨᱚᱸᱜ (shades of grey) ᱟᱨ ᱯᱩᱭᱞᱩᱠᱟ (white) ᱚᱠᱛᱚ ᱠᱟᱱᱟ ᱾ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱞᱮᱭᱟᱩᱴ (layout) ᱨᱮ ᱵᱨᱮᱸᱰ ᱧᱩᱛᱩᱢ, ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱜᱚᱲᱚ ᱟᱨ ᱮᱞᱠᱚᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱛᱨᱟ ᱯᱚᱲᱦᱚᱛ ᱦᱩᱭ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱨᱮ ᱫᱮᱠᱷᱟᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱚᱴᱩᱠ ᱪᱮᱦᱨᱟ (shared visual core) ᱛᱮ ᱥᱮᱫ ᱮᱴᱟᱜ ᱵᱤᱭᱟᱨ ᱛᱮᱦᱮᱸ ᱠᱚ ᱦᱟᱛᱟᱣ ᱮᱢ ᱮᱢ ᱠᱮ ᱡᱩᱛ ᱮᱢᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Label size 5 x 8 inches.
- ᱴᱮᱜ ᱠᱚ
- Beer Packaging, Scandinavian design, Label, Craft brewery
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Standard aluminum can 473 ml, Flexography.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
