Olha Takhtarova ᱨᱮᱱᱟᱜ Fruit Bar ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ: ᱥᱮᱸᱠᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Fruit Bar ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ: ᱥᱮᱸᱠᱥ ᱯᱮᱠᱮᱡᱤᱝ
Olha Takhtarova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SOTB and D
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160663 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fruit Bar ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ: ᱥᱮᱸᱠᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: ᱯᱷᱨᱩᱴ ᱵᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱨᱮᱯᱷᱚᱲ ᱯᱨᱟᱠᱩᱛᱤᱠ ᱥᱮᱸᱠᱥ ᱵᱟᱨ ᱨᱮᱱᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱱᱚᱶᱟ ᱥᱮᱸᱠᱥ ᱠᱚ ᱡᱟᱶᱨᱟ, ᱯᱷᱚᱲ ᱟᱨ ᱵᱤᱡᱽ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱶᱨᱮ ᱠᱩᱴᱤ ᱠᱩᱴᱤᱭᱟᱜ ᱪᱤᱡᱽ ᱵᱟᱹᱱᱩᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱠᱟᱛ ᱰᱤᱦᱤᱸ, ᱟᱸᱡᱤᱨ, ᱴᱤᱠ, ᱠᱷᱚᱡᱩᱨ ᱟᱨ ᱢᱟᱞᱴᱤᱯᱷᱨᱩᱴ ᱡᱟᱦᱟᱶᱨᱮᱭ ᱢᱮᱱᱟᱜ-ᱟ, ᱚᱱᱟ ᱠᱚ ᱢᱤᱫ ᱯᱮᱠ ᱨᱮ ᱚᱰᱚᱠ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱛᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱑᱔᱐ ᱟᱨ ᱑᱓᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱾ ᱡᱟᱶᱨᱟ ᱨᱚᱸᱜ ᱫᱚ ᱯᱩᱨᱯᱚᱞ, ᱚᱨᱮᱸᱡ, ᱦᱟᱨᱟ, ᱱᱤᱞ ᱟᱨ ᱟᱨᱟᱜ ᱦᱚᱸᱲ ᱦᱚᱸᱲ ᱛᱮᱭ ᱮᱴᱠᱟᱲᱟᱠ ᱟ ᱡᱟᱦᱟᱶᱨᱮ ᱥᱮᱸᱞᱯ ᱨᱮ ᱡᱟᱶᱨᱟ ᱠᱚ ᱵᱟᱹᱴᱤ ᱟᱠᱟᱱᱟ ᱾ ᱪᱤᱛᱟᱹᱨᱟᱜ ᱠᱷᱟᱹᱨᱚᱠᱴᱚᱨ ᱠᱚ ᱡᱟᱠᱟᱛ ᱡᱟᱶᱨᱟ ᱠᱚᱨᱮᱭ ᱛᱩᱞᱩᱡ ᱠᱟᱛᱮ ᱠᱚᱦᱚᱸ ᱥᱚᱠᱛᱤ ᱟᱨ ᱨᱟᱹᱥᱠᱟ ᱛᱟᱦᱮᱸᱱ ᱮᱢᱟᱭ ᱮᱫᱟ ᱾ ᱡᱚᱛᱚ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱢᱤᱫ ᱞᱚᱜᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱶᱨᱮ ᱞᱚᱜᱚᱨ ᱛᱮ ᱡᱟᱱᱟᱢ ᱦᱩᱭᱩᱜ ᱟᱨ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱜᱟᱴᱮ ᱠᱟᱛᱮ ᱟᱱ ᱨᱩᱯ ᱮᱢᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fruit Bar ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ: ᱥᱮᱸᱠᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fruit Bar ᱡᱚᱛᱚ ᱠᱟᱹᱢᱤ: ᱥᱮᱸᱠᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
- ᱴᱮᱜ ᱠᱚ
- Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
- ᱯᱨᱮᱨᱚᱱᱟ
- Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Poland. The project began in January 2023 and ended in June 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
