Meng Chu Huang ᱨᱮᱱᱟᱜ The National Gallery Primary Function: ᱧᱮᱲᱟᱹᱭ ᱯᱷᱚᱨᱠᱟᱛ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
The National Gallery Primary Function: ᱧᱮᱲᱟᱹᱭ ᱯᱷᱚᱨᱠᱟᱛ
Meng Chu Huang ᱞᱮᱠᱟᱛᱮ
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160417 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The National Gallery Primary Function: ᱧᱮᱲᱟᱹᱭ ᱯᱷᱚᱨᱠᱟᱛ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱱᱮᱥᱟᱱᱚᱞ ᱜᱮᱞᱟᱨᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱧᱮᱲᱟᱹᱭ ᱯᱷᱚᱨᱠᱟᱛ ᱡᱟᱦᱟᱸ ᱞᱚᱸᱰᱚᱱ ᱨᱮᱱ ᱨᱟᱡᱽᱨᱮᱭ ᱨᱚᱲ ᱜᱟᱞᱟᱨᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱷᱚᱨᱠᱟᱛ ᱮᱴᱠᱮᱴ-ᱠᱷᱟᱹᱱ ᱠᱩᱲᱤ ᱚᱠᱛᱚ ᱞᱚᱜᱚ ᱠᱚ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ ᱢᱤᱫ ᱵᱟᱹᱨᱩ-ᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱮᱢ ᱠᱟᱛᱮᱭᱟ ᱾ ᱱᱟᱶᱟ ᱞᱚᱜᱚ ᱚᱠᱛᱚ ᱟᱨᱦᱚᱸ ᱮᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱟᱹᱨᱩ-ᱮᱞ ᱪᱚᱠᱴᱚᱢ ᱠᱟᱱᱟ ᱾ ᱚᱠᱛᱚ ᱮᱞ ᱠᱚ ᱪᱤᱛᱨᱚ ᱡᱚᱢᱟᱣ ᱨᱮᱭ ᱠᱚᱴᱷᱟ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱛᱮᱨᱚᱦᱚᱸ (13) ᱥᱮᱫᱚᱜ ᱩᱱᱩᱨᱩ (19) ᱦᱟᱹᱛᱭᱟᱹᱲ ᱚᱵᱚᱛ ᱨᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱪᱤᱛᱨᱚ ᱠᱟᱢᱤ ᱠᱚ ᱚᱠᱛᱚ ᱮᱭᱟᱭ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ 0.75 ᱤᱸᱪ ᱦᱟᱹᱴᱤᱧᱛᱟᱹᱲ ᱚᱥᱚᱨ ᱨᱮᱦᱚᱸ ᱯᱟᱲᱦᱟᱣ ᱡᱚᱜᱼᱟ ᱛᱮ ᱛᱟᱦᱮᱸ-ᱟ ᱾ ᱥᱟᱵᱟᱫ-ᱪᱤᱱᱦᱟᱹ (wordmark) ᱨᱮ ᱞᱚᱸᱰᱚᱱ ᱨᱮᱭ ᱧᱩᱛᱩᱢ ᱟᱨᱚ ᱰᱷᱮᱨ ᱛᱮ ᱮᱢ ᱠᱟᱱᱟ, ᱪᱮᱫ ᱠᱷᱟᱛᱤᱨ ᱚᱸᱞᱟᱭᱤᱱ ᱥᱮᱸᱫᱽᱨᱟ ᱨᱮ ᱱᱚᱶᱟ ᱦᱟᱛᱟᱣ ᱰᱷᱮᱨ ᱛᱮ ᱩᱫᱩᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱯᱷᱚᱨᱠᱟᱛ ᱨᱮᱭ ᱟᱹᱨᱦᱚᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱱᱚᱣᱟ ᱜᱮᱞᱟᱨᱤ ᱫᱩᱱᱤᱭᱟᱹ ᱠᱟᱛᱮ ᱡᱩᱫᱤ ᱪᱤᱱᱦᱟᱹ ᱮᱢ ᱞᱮᱠᱷᱟ ᱦᱩᱭᱩᱜ ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The National Gallery Primary Function: ᱧᱮᱲᱟᱹᱭ ᱯᱷᱚᱨᱠᱟᱛ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The National Gallery Primary Function: ᱧᱮᱲᱟᱹᱭ ᱯᱷᱚᱨᱠᱟᱛ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The minimum size requirement for the logo is 0.75 inches wide or smaller.
- ᱴᱮᱜ ᱠᱚ
- Identity Design, Meng Chu Huang, The National Gallery
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Transform a typography-based logo into an iconic logo.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
- ᱯᱨᱮᱨᱚᱱᱟ
- The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started in Feburary 2023 and finished in May 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Meng Chu Huang
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Meng Chu Huang, 2023
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
