ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Rebrandt ᱨᱮᱱᱟᱜ Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ

Rebrandt ᱨᱮᱱᱟᱜ Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024

Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ

Rebrandt ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Rebrandt®

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

49,426

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#160086 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱠᱚ ᱣᱤᱢ ᱵᱷᱟᱱ ᱟᱥᱮᱢ, ᱢᱤᱫ ᱧᱩᱛᱩᱢᱟᱱ ᱩᱛᱚᱨ ᱦᱚᱞᱟᱱᱰ ᱨᱤᱱ ᱵᱟᱦᱟ ᱥᱤᱞᱯᱤ, ᱞᱟᱹᱜᱤᱫ ᱩᱱᱤᱭᱟᱜ ᱔᱐ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣ ᱢᱟᱱᱟᱣ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱼᱟ᱾ ᱩᱫᱽᱫᱮᱥ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱱᱤᱭᱟᱜ ᱡᱤᱣᱤᱭᱟᱱ, ᱞᱟᱦᱟᱱᱛᱤ ᱥᱤᱨᱡᱚᱱᱥᱤᱞ ᱵᱟᱦᱟ ᱠᱟᱞᱟ ᱠᱚ ᱥᱟᱨᱚᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱨᱮ ᱱᱟᱜᱟᱢᱤᱭᱟᱹ ᱚᱲᱟᱜ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱡᱷᱟᱨᱠᱟ ᱠᱚᱨᱮ ᱵᱚᱦᱚᱜ ᱟᱠᱟᱱᱟ, ᱪᱟᱹᱞᱩ ᱨᱤᱵᱚᱱ ᱠᱚ ᱥᱟᱶᱛᱮ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱟᱱ ᱟᱥᱮᱢ ᱨᱮᱱᱟᱜ ᱥᱟᱠᱛᱤᱥᱟᱹᱞᱤ, ᱯᱷᱩᱨᱜᱟᱹᱞ ᱟᱹᱛᱢᱟ ᱦᱚᱨ ᱠᱚ ᱯᱨᱚᱛᱤᱯᱷᱚᱞᱤᱛ ᱮᱫᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
4 Shopping windows 150cm by 250cm
ᱴᱮᱜ ᱠᱚ
Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
ᱯᱨᱮᱨᱚᱱᱟ
With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
All rights Rebrandt 2024
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Photography: Keesnan Dogger

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ