Kazuo Fukushima and Haruka Takeuchi ᱨᱮᱱᱟᱜ Chilled Milk Carton ᱠᱟᱨᱴᱚᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Chilled Milk Carton ᱠᱟᱨᱴᱚᱱ
Kazuo Fukushima and Haruka Takeuchi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Meiji China Investment Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159694 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Chilled Milk Carton ᱠᱟᱨᱴᱚᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱪᱮᱛᱟᱱ ᱛᱷᱚᱠ ᱫᱩᱫᱷ ᱵᱟᱡᱟᱨ ᱨᱮ ᱢᱩᱠᱟᱵᱽᱞᱟ ᱞᱟᱹᱜᱤᱫ, ᱢᱤᱫ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱴᱮᱠᱱᱳᱞᱳᱡᱤ ᱯᱨᱤᱢᱤᱭᱚᱢ ᱫᱩᱫᱷ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱼᱟ ᱡᱟᱦᱟᱸ 30-50 ᱥᱮᱨᱢᱟ ᱵᱚᱪᱷᱚᱨ ᱨᱤᱱ ᱛᱤᱨᱞᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱞᱚᱠᱷᱭᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱫᱼᱟ, 100 ᱯᱨᱚᱛᱤᱥᱚᱛ ᱠᱟᱹᱪᱟ ᱫᱩᱫᱷ ᱥᱟᱶ ᱯᱚᱥᱴᱤᱠ ᱛᱚᱛᱣᱚ ᱨᱚᱠᱷᱤᱭᱟᱹ ᱜᱟᱫᱮᱞ ᱴᱮᱠᱱᱳᱞᱳᱡᱤ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱥᱚᱨᱮᱥ ᱥᱚᱣᱟᱫ ᱞᱟᱹᱜᱤᱫ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚᱦᱲᱟ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱫᱼᱟ, ᱱᱟᱶᱟ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱟᱨ ᱡᱟᱯᱟᱱᱤ ᱜᱩᱱᱚᱵᱚᱛᱛᱟ ᱥᱟᱶ ᱢᱤᱫ ᱥᱩᱠᱷᱟᱹᱲᱤᱭᱟᱹ ᱥᱚᱣᱟᱫ ᱢᱮᱥᱟ ᱠᱟᱛᱮ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱱᱟᱜ ᱵᱮᱝᱜᱩᱱᱤ ᱨᱚᱝ ᱫᱚ ᱨᱟᱡᱽᱯᱚᱫᱽ ᱯᱨᱚᱛᱤᱠ ᱠᱟᱱᱟ, ᱪᱷᱟᱹᱴᱭᱟᱹᱨ ᱟᱨ ᱥᱚᱱᱟ ᱛᱮ ᱥᱚᱡᱽᱦᱮ ᱟᱨ ᱜᱩᱱᱚᱵᱚᱛᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱥᱮᱬᱟ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱮᱜᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱢᱚᱱᱮ ᱛᱮ ᱫᱚᱦᱚᱭᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Chilled Milk Carton ᱠᱟᱨᱴᱚᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chilled Milk Carton ᱠᱟᱨᱴᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm - ᱴᱮᱜ ᱠᱚ
- Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photographer: Zhu Jie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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