Fullspeed Network Technologies Hangzhou ᱨᱮᱱᱟᱜ Yuan Li Sheng Huo ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Yuan Li Sheng Huo ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ
Fullspeed Network Technologies Hangzhou ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Meituan
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159091 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yuan Li Sheng Huo ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱭᱩᱭᱟᱱ ᱞᱤ ᱥᱮᱸᱜ ᱦᱩᱭ ᱠᱩ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱚᱠᱟ ᱪᱮᱫ ᱠᱚ ᱨᱮᱦᱚᱸ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱨᱤᱴᱮᱞ ᱵᱽᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱚᱨᱩᱫ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱤᱱᱟᱹᱜᱮ ᱫᱤᱱᱟᱹᱜᱮ ᱡᱟᱦᱟᱸ ᱴᱮᱴᱮ ᱵᱚᱦᱚᱠ ᱠᱚ ᱮᱢᱚᱜ ᱟᱭ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱴᱚᱴᱟᱠᱟᱱᱟ ᱢᱤᱫ ᱦᱮᱠᱥᱟᱜᱚᱱ ᱠᱷᱚᱱ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱪᱤᱠᱚᱸ ᱠᱷᱚᱱ ᱴᱨᱟᱭᱮᱸᱜᱚᱞ ᱠᱚ ᱠᱟᱴᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱛᱩᱞᱟᱭ ᱠᱟᱛᱮ ᱚᱠᱟ ᱨᱮ ᱟᱭᱢᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱴᱷᱮᱱ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱚᱰᱤᱸᱜ ᱠᱚ ᱦᱩᱰᱤᱸ ᱜᱨᱚᱦ ᱠᱚ ᱵᱟᱰᱟᱭ ᱠᱟᱛᱮ ᱵᱽᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱛᱟᱞᱟ ᱟᱫᱚ ᱩᱫᱩᱜ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱠᱟᱴᱷᱟᱭ ᱟᱭ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱩᱡᱞᱟᱹ ᱚᱨᱮᱸᱡᱽ ᱨᱚᱝ ᱠᱟᱴᱷᱟᱭ ᱨᱚᱝ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱠᱥᱚᱨ ᱠᱚ ᱵᱟᱦᱤ ᱟᱡ ᱨᱮᱦᱚᱸ ᱴᱷᱤᱠ-ᱴᱷᱤᱠ ᱴᱷᱟᱶ ᱠᱚᱱᱚᱸ ᱛᱮ ᱟᱹᱠᱟᱹ ᱥᱟᱶᱛᱮ ᱫᱟᱲᱮ ᱟᱠᱟᱱᱟ ᱾ ᱪᱮᱛᱟᱱ ᱚᱰᱤᱸᱜ ᱠᱚᱨᱮ ᱡᱟᱦᱟᱸ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱣᱟᱱ ᱦᱚᱲ ᱠᱚ ᱛᱟᱭᱚᱢ ᱨᱮ ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱮ ᱮᱢ ᱟᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yuan Li Sheng Huo ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yuan Li Sheng Huo ᱵᱽᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- ᱴᱮᱜ ᱠᱚ
- logo design, vigor, refinement, super symbol, geometric elements
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
