Cansu Dagbagli Ferreira ᱨᱮᱱᱟᱜ Dreavita Mental Wellness ᱵᱨᱟᱱᱰᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Dreavita Mental Wellness ᱵᱨᱟᱱᱰᱤᱝ
Cansu Dagbagli Ferreira ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Cansu Dagbagli Ferreira
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#158644 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dreavita Mental Wellness ᱵᱨᱟᱱᱰᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Dreavita ᱫᱚ ᱢᱤᱫ ᱞᱟᱦᱟᱱᱛᱤ ᱟᱨ ᱥᱮᱞᱮᱫᱤᱭᱟᱹ ᱡᱤᱭᱚᱱ ᱥᱟᱶᱛᱟ ᱵᱨᱟᱱᱰ ᱠᱟᱱᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱩᱱᱩᱫᱩᱜ ᱫᱚ ᱵᱩᱡᱷᱟᱹᱣ ᱥᱟᱺᱦᱤᱡ, ᱢᱟᱱᱚᱛ ᱟᱨ ᱵᱤᱪᱟᱹᱨᱤᱭᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱥᱮᱞᱮᱫᱤᱭᱟᱹ ᱪᱚᱨᱤᱛ ᱫᱚᱭ ᱩᱫᱩᱜ ᱮᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱵᱷᱟᱵᱽᱱᱟ ᱫᱚ ᱡᱚᱡᱚᱢ ᱡᱟᱹᱥᱛᱤ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱽᱱᱟ ᱠᱷᱚᱱ ᱡᱟᱱᱟᱢ ᱟᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱥᱚᱨᱚᱞᱛᱟ ᱠᱷᱚᱱ ᱩᱫᱩᱜᱽ ᱫᱟᱲᱮ ᱢᱮᱱᱛᱮ ᱠᱚ ᱧᱩᱛᱩᱢ ᱟᱠᱟᱫᱼᱟ᱾ ᱡᱮᱞᱠᱟ ᱡᱟᱹᱥᱛᱤ ᱨᱮᱭᱟᱜ ᱱᱟᱹᱠᱥᱟ ᱠᱚ ᱫᱚ ᱛᱷᱤᱨᱚᱛ, ᱡᱚᱡᱚᱢ ᱟᱨ ᱵᱟᱨᱦᱮ ᱨᱮᱭᱟᱜ ᱤᱥᱟᱹᱨᱟ ᱮᱢᱚᱜᱼᱟ, ᱵᱨᱟᱱᱰᱤᱝ ᱫᱚ ᱱᱚᱶᱟ ᱠᱟᱛᱷᱟ ᱠᱚ ᱯᱩᱥᱴᱤ ᱟᱨ ᱠᱚᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱛᱮ ᱯᱟᱥᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱪᱮᱥᱴᱟ ᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱡᱟᱹᱥᱛᱤ ᱨᱮᱭᱟᱜ ᱱᱟᱹᱠᱥᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱚᱱᱚᱛ ᱮᱢ ᱠᱟᱛᱮ, ᱫᱚᱦᱲᱟ ᱟᱨ ᱫᱟᱲᱮ ᱫᱚ ᱡᱤᱭᱚᱱ ᱨᱮ ᱠᱟᱹᱢᱤᱭᱟᱹᱨᱤ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱢᱮᱱᱛᱮ ᱩᱫᱩᱜ ᱮᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dreavita Mental Wellness ᱵᱨᱟᱱᱰᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dreavita Mental Wellness ᱵᱨᱟᱱᱰᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- ᱴᱮᱜ ᱠᱚ
- wellness, mental, health, psychology, identity, inclusive, community, nature
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- ᱯᱨᱮᱨᱚᱱᱟ
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 2 months, 2023, United States and France
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
ᱥᱯᱚᱱᱥᱚᱨᱰ
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