ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Sheletsee ᱨᱮᱱᱟᱜ Sheletsee Cushion Cosmetic ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ

Sheletsee ᱨᱮᱱᱟᱜ Sheletsee Cushion Cosmetic ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Sheletsee Cushion Cosmetic ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ

Sheletsee ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Sheletsee

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#156382 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Sheletsee Cushion Cosmetic ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱮᱞᱮᱴᱥᱤ ᱠᱩᱥᱟᱱ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱮᱠᱟᱚᱵᱽ ᱥᱤᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱚᱠ ᱟᱠᱟᱱ ᱮᱠᱚ ᱯᱮᱠᱮᱴ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱨᱮᱥᱚᱢ ᱥᱟᱴᱤᱱ ᱨᱮᱭᱟᱜ ᱯᱩᱫᱩᱡ ᱡᱚᱛᱚ ᱥᱟᱫᱷᱚᱱ ᱟᱨ ᱫᱟᱨᱮᱭᱟᱹ ᱴᱟᱹᱢᱟᱜ ᱠᱚ ᱟᱨᱦᱚᱵᱚᱜ ᱠᱟᱱᱟ ᱾ ᱡᱩᱫᱤ ᱴᱚᱯᱟᱨᱮ ᱯᱮᱭᱟ ᱠᱟᱱ ᱴᱚᱯ ᱠᱟᱣᱚᱨ ᱨᱮ ᱯᱮ ᱫᱟᱜ ᱞᱟᱭᱤᱱ ᱠᱚ ᱨᱮᱥᱚᱢ ᱠᱷᱚᱣᱟᱪ ᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱟᱶᱟᱹᱲᱤ ᱡᱟᱦᱟᱱ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱚᱞ ᱠᱟᱜ ᱟᱨ ᱚᱲᱟᱜ ᱨᱮ ᱨᱮᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚ ᱡᱟᱦᱟᱱ ᱡᱟᱦᱟᱱ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱜᱮᱭᱟ ᱾ ᱴᱚᱯ ᱠᱟᱣᱚᱨ ᱮᱴᱮ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱮᱱᱚᱰᱟᱭᱡᱤᱝ ᱛᱮ ᱚᱛᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱮᱥ ᱴᱷᱮᱱ ᱤᱱᱡᱮᱠᱥᱚᱱ ᱢᱚᱞᱰᱤᱝ ᱟᱨ ᱥᱮᱸᱰᱵᱞᱟᱥᱴᱤᱝ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱚᱠ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱦᱚᱸ ᱟᱞᱟᱜ ᱟᱞᱟᱜ ᱡᱚᱛᱚ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ ᱾ ᱚᱴᱟᱲ ᱟᱠᱟᱱ ᱚᱵᱟᱞ ᱨᱩᱠᱟᱹᱲ ᱚᱛᱤ ᱨᱮ ᱵᱮᱥ ᱠᱟᱴᱤᱡ ᱚᱠᱛᱚ ᱛᱮ ᱦᱚᱲ ᱦᱟᱦᱟ ᱨᱮ ᱡᱚᱠᱦᱟ ᱮ ᱟᱨ ᱥᱟᱱᱛᱚᱥ ᱠᱟᱛᱮ ᱴᱷᱟᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱠᱟᱴᱤᱡ ᱚᱠᱛᱚ ᱛᱮ ᱚᱴᱟᱲᱟᱭ 120 ᱰᱮᱜᱨᱤ ᱚᱵᱚᱲ ᱮᱫᱟᱭ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱨᱮ ᱠᱚᱫ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱ ᱠᱟᱯᱰᱚᱲ ᱚᱯᱚᱞᱤᱠᱮ ᱴᱮᱠᱱᱤᱠ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Sheletsee Cushion Cosmetic ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sheletsee Cushion Cosmetic ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
product dimensions, 93.6 mm x 77 mm x 23.9 mm
ᱴᱮᱜ ᱠᱚ
packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
ᱯᱨᱮᱨᱚᱱᱟ
The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ