Yao Wu ᱨᱮᱱᱟᱜ Challenger ᱢᱚᱫ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Challenger ᱢᱚᱫ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Yao Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Wuyao Cultural and Creative Co. Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#155598 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Challenger ᱢᱚᱫ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Challenger ᱫᱚ ᱵᱟᱨᱭᱟ ᱢᱚᱫ (ᱥᱯᱤᱨᱤᱴ) ᱵᱚᱛᱚᱞ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱟᱨᱭᱟ ᱢᱟᱨᱮ ᱪᱤᱱ ᱠᱚᱨᱟᱣ ᱠᱟᱦᱤᱱᱤ, ᱰᱨᱮᱜᱚᱱ ᱢᱟᱦᱟᱞ ᱨᱮ Nezha ᱟᱨ ᱥᱮᱨᱢᱟ ᱢᱟᱦᱟᱞ ᱨᱮ Wukong, ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱟ ᱟᱨ ᱪᱮᱞᱮᱸᱡᱽ ᱮᱢ ᱨᱮᱭᱟᱜ ᱦᱤᱢᱢᱚᱛ ᱨᱮᱭᱟᱜ ᱟᱛᱢᱟ ᱩᱫᱩᱜᱼᱟᱭ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱫᱚ ᱠᱚᱢᱞᱟ ᱟᱨ ᱞᱤᱞ ᱨᱚᱝ ᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱦᱤᱱᱤ ᱞᱮᱠᱟᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱜᱷᱩᱴ ᱞᱤᱞ ᱨᱚᱝ ᱠᱟᱱᱟ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱝ ᱠᱤᱱᱟᱹᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ Wukong ᱟᱨ Nezha ᱩᱫᱩᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱮᱢᱵᱚᱥᱤᱝ ᱟᱨ ᱥᱚᱱᱟ ᱥᱴᱮᱢᱯᱤᱝ ᱛᱮ ᱞᱟᱦᱟ ᱥᱮᱫ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ 60 ᱰᱤᱜᱽᱨᱤ ᱦᱮᱸᱰᱮ ᱠᱚᱸᱬᱮ ᱛᱮ ᱵᱟᱨᱭᱟ ᱫᱩᱣᱟᱹᱨ ᱞᱮᱠᱟᱛᱮ ᱡᱷᱤᱡᱽᱚᱜᱼᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱥᱚᱢᱟᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱥᱤᱫᱷᱟᱹ ᱛᱤᱸᱜᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Challenger ᱢᱚᱫ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Challenger ᱢᱚᱫ ᱧᱩ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Packaging box 30cm*12cm*22cm.
- ᱴᱮᱜ ᱠᱚ
- Challenger, Package design, Chinese Mythology, Chinese spirits
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in May 2022 in Beijing and was completed in July 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
