ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Peter Morvai ᱨᱮᱱᱟᱜ Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ

Peter Morvai ᱨᱮᱱᱟᱜ Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024

Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ

Peter Morvai ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Seven Hills Distillery

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱯᱷᱩᱨᱢᱤᱱᱴ ᱵᱷᱚᱰᱠᱟ ᱫᱚ ᱟᱝᱜᱩᱨ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱵᱷᱚᱰᱠᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱥᱮᱵᱷᱮᱱ ᱦᱤᱞᱥ ᱰᱤᱥᱴᱤᱞᱟᱨᱤ ᱫᱚ ᱥᱮᱨᱢᱟ ᱨᱮ ᱮᱠᱷᱮᱱ ᱘᱐᱐ ᱠᱷᱚᱱ ᱑᱐᱐᱐ ᱵᱚᱛᱚᱞ ᱜᱮ ᱛᱮᱭᱟᱨᱮᱫᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱵᱷᱚᱰᱠᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱹᱨᱤᱜᱚᱨᱤ ᱡᱤᱱᱤᱥ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱥᱯᱤᱨᱤᱴ ᱨᱮᱭᱟᱜ ᱥᱟᱯᱷᱟ ᱟᱨ ᱚᱱᱟᱨᱮᱭᱟᱜ ᱟᱝᱜᱩᱨ ᱵᱩᱱᱤᱭᱟᱫ ᱩᱫᱩᱜᱟᱭ᱾ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱥᱟᱢᱟᱝ ᱞᱮᱵᱮᱞ ᱨᱮ ᱟᱞᱜᱟ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱯᱷᱟ ᱧᱮᱞᱚᱜᱼᱟᱭ᱾ ᱠᱟᱺᱪ ᱪᱮᱛᱟᱱ ᱨᱮ ᱥᱠᱨᱤᱱ ᱪᱷᱟᱯᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱟᱝᱜᱩᱨ ᱥᱟᱠᱟᱢ ᱱᱮᱛᱟᱨᱟᱜ ᱫᱷᱟᱨᱟ ᱛᱮ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟᱭ᱾ ᱡᱚᱠᱷᱚᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱨᱮᱡ ᱛᱟᱦᱮᱱᱟ, ᱫᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱞᱮᱱᱥ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤᱭᱟᱭ ᱟᱨ ᱦᱩᱰᱤᱧ ᱦᱩᱰᱤᱧ ᱠᱟᱛᱷᱟᱠᱚ ᱨᱮ ᱰᱮᱯᱛᱷ ᱥᱮᱞᱮᱫᱟᱭ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱓᱔᱐ ᱢᱤᱢᱤ ᱟᱨ ᱚᱥᱟᱨ ᱘᱐ ᱢᱤᱢᱤ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Furmint Vodka ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Sevenhills Distillery has launched a vodka made from grapes to
complement its highly successful Tokaj Gin. It produces just 800-1000 bottles a year, which can be defined as an artisan product.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Height: 340 mm
Width: 80 mm
ᱴᱮᱜ ᱠᱚ
graphasel design studio, furmint vodka, contemporary packaging, sevenhills distillery
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Ofset printed label and screenprinted bottle.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
When designing the packaging, it was a challenge to continue and surpass the Tokaj Gin packaging previously also created for Seven Hills Distillery. Many variations were made on the illustration of the grape leaf on the bottle, which had to be reformulated in a contemporary way so that it would not dominate the bottle and the front label, but still give a unique, special and unmistakable appearance to the vodka made from the grapes contained in the bottle.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The design of this bottle is a continuation of the Tokaj Gin packaging (that is also the product of Sevenhills Distillery), but in a more contemporary and modern way, that fits to the subject of making vodka from grapes.
ᱯᱨᱮᱨᱚᱱᱟ
The aim was for the packaging to reflect the purity of the vodka, but also to reflect the unique grape base. The simple typography of the front label gives the product a clean simplicity, while the screened bottle evokes a grape leaf in a contemporary way. As with the gin, the lens effect has been given great attention in the design, as the liquid-filled bottle distorts the fine details in an exciting way.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Started and finished in Budapest at the end of 2022.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
As the customer looks through the bottle filled with vodka, the liquid adds an additional dimension to the screened illustration.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
art directors: László Ördögh, Dávid Drozsnyik
graphic designer: Péter Morvai
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Images: Bence Boldogh

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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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