Eszter Laki and Reka Imre ᱨᱮᱱᱟᱜ Hunguest Hotels ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Hunguest Hotels ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Eszter Laki and Reka Imre ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Studio NUR
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#154178 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hunguest Hotels ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱟᱱᱜᱮᱥᱴ ᱦᱳᱴᱮᱞᱥ ᱮᱴᱟᱜ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱚ ᱢᱤᱫ ᱦᱟᱱᱜᱨᱤ ᱦᱳᱴᱮᱞ ᱜᱨᱩᱯ ᱞᱟᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮᱭᱟᱜ ᱠᱩᱣᱟᱞᱤᱴᱤ ᱟᱨ ᱢᱤᱫᱴᱟᱸ ᱛᱮᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱡᱟᱸᱦᱟᱜ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱢᱤ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱮᱱᱟᱜ ᱞᱚᱜᱳ ᱨᱮᱭᱟᱜ ᱫᱩᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱡᱚᱛᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱮᱞᱤᱢᱮᱱᱴᱠᱚ ᱨᱮᱭᱟᱜ, ᱦᱳᱴᱮᱞ ᱥᱟᱭᱱᱮᱡᱽ ᱠᱷᱚᱱ ᱰᱷᱟᱯ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱢᱟᱱ ᱦᱚᱸᱛᱮ ᱾ ᱟᱭᱢᱟ ᱦᱳᱴᱮᱞ ᱠᱚ ᱥᱯᱟ ᱟᱨ ᱣᱮᱞᱱᱮᱥ ᱥᱮᱱᱴᱟᱨ ᱠᱷᱚᱱ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱫᱟᱜ ᱥᱟᱶ ᱢᱤᱫ ᱡᱚᱲᱟᱺ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱳ ᱫᱚ ᱫᱟᱜ ᱴᱤᱯᱟᱹ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱮᱯᱤᱴᱚᱞ H ᱠᱟᱱᱟ, ᱟᱨ ᱢᱩᱬᱩᱛ ᱵᱨᱟᱸᱰ ᱨᱚᱲ ᱫᱚ ᱱᱤᱞ ᱠᱟᱱᱟ ᱾ ᱞᱮᱴᱚᱨᱯᱨᱮᱥ ᱪᱷᱟᱯᱟ, ᱮᱢᱵᱳᱥᱰ ᱪᱟᱢᱰᱟ ᱢᱮᱱᱩ ᱠᱟᱣᱚᱨ ᱟᱨ ᱮᱸᱜᱨᱮᱣᱰ ᱫᱟᱨᱩ ᱥᱟᱭᱱᱮᱡᱽ ᱦᱟᱴᱤᱧᱚᱠ ᱮᱢ ᱟᱠᱟᱫ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hunguest Hotels ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hunguest Hotels ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- ᱴᱮᱜ ᱠᱚ
- hotel branding, wellness and spa, letterpress, Hungary
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- ᱯᱨᱮᱨᱚᱱᱟ
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in 2020 in Hungary and finished in 2023.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Eszter Laki, Réka Imre
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- photographs by András Zoltai and Zoltán Gali
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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