ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Qiuyu Li ᱨᱮᱱᱟᱜ Hearing Extraordinary Dream ᱞᱚᱜᱚ

Qiuyu Li ᱨᱮᱱᱟᱜ Hearing Extraordinary Dream ᱞᱚᱜᱚ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024

Hearing Extraordinary Dream ᱞᱚᱜᱚ

Qiuyu Li ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hearing Extraordinary Dream Inc.

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#152107 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Hearing Extraordinary Dream ᱞᱚᱜᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱦᱤᱭᱟᱹᱨᱤᱝ ᱮᱠᱥᱴᱨᱟᱚᱨᱰᱤᱱᱟᱨᱤ ᱰᱨᱤᱢ ᱞᱚᱜᱚ ᱫᱚ ᱪᱟᱭᱱᱤᱡᱽ ᱪᱤᱠᱤ ᱠᱚᱣᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱞᱮᱠᱷᱟ ᱜᱩᱱ ᱫᱚ ᱯᱩᱨᱟᱹᱯᱩᱨᱤ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱫᱼᱟ᱾ ᱥᱮᱨᱮᱧ ᱥᱟᱶ ᱡᱚᱯᱚᱲᱟᱣ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱞᱚᱜᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱩᱬᱩᱛ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱥᱟᱰᱮ ᱟᱨ ᱚᱰᱤᱭᱚ ᱥᱨᱚᱛ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ᱾ ᱚᱞ ᱠᱚᱫᱚ ᱞᱩᱛᱩᱨ ᱟᱨ ᱥᱟᱰᱮ ᱞᱚᱦᱚᱨ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱭᱮᱫ ᱪᱤᱛᱟᱹᱨ ᱯᱟᱦᱴᱟ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱪᱤᱠᱤ ᱠᱚᱣᱟᱜ ᱜᱩᱱ ᱠᱚ ᱥᱮᱞᱮᱫ ᱠᱟᱛᱮ, ᱤᱢᱚᱡᱤ ᱞᱮᱠᱷᱟ ᱢᱤᱫ ᱞᱚᱜᱚ ᱴᱟᱭᱤᱯ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱞᱟᱠᱪᱟᱨ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱪᱟᱭᱱᱤᱡᱽ ᱪᱤᱠᱤ ᱵᱟᱝ ᱯᱟᱲᱦᱟᱣ ᱠᱟᱛᱮ ᱦᱚᱸ ᱦᱚᱲ ᱠᱚᱫᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱟᱹᱢᱤ ᱠᱚ ᱠᱤᱪᱷᱩ ᱦᱟᱹᱵᱤᱡ ᱵᱟᱰᱟᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Hearing Extraordinary Dream ᱞᱚᱜᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hearing Extraordinary Dream ᱞᱚᱜᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
ᱴᱮᱜ ᱠᱚ
Design, Typography, Logo, Logo Type.
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
ᱯᱨᱮᱨᱚᱱᱟ
Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in January 2023 in Osaka Japan and finished in May 2023.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Copyrights belong to QiuYu Li, 2023.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
QiuYu Li
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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