Meng Shenhui ᱨᱮᱱᱟᱜ Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ
Meng Shenhui ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Chengmei Culture Communication Co., Ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#152015 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱨᱤᱢᱮᱠᱤᱝ ᱟᱨᱴ ᱫᱚ ᱢᱤᱫ ᱞᱟᱠᱪᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱮᱢ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱮᱛᱚᱦᱚᱵ ᱟᱠᱷᱚᱨ R ᱟᱨ A ᱢᱤᱫ ᱥᱟᱢᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱜᱟᱨ ᱠᱚ ᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱫᱟᱜ ᱨᱮ ᱧᱮᱞᱚᱜ ᱪᱷᱟᱭᱟ ᱞᱮᱠᱟ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾ ᱢᱤᱫ ᱜᱤᱛᱤᱡ ᱜᱟᱨ ᱫᱚ ᱛᱩᱞᱟᱹ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱢᱟᱲᱟᱝ ᱞᱚᱜᱚ ᱠᱷᱚᱱ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱴᱷᱤᱠ ᱵᱤᱪᱟᱹᱨ ᱟᱨ ᱥᱚᱡᱷᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱩᱫᱩᱜᱚᱜ ᱟ ᱾ ᱧᱮᱞ ᱦᱚᱨᱟ ᱨᱮ ᱜᱟᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱪᱷᱟᱯᱟ ᱡᱤᱱᱤᱥ, ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱩᱫᱩᱜ ᱠᱚ ᱦᱟᱹᱴᱤᱧᱚᱜ ᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱞᱮᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱫᱚ ᱟᱞᱜᱟ ᱟᱞᱜᱟ ᱢᱟᱯ ᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱦᱚᱸ ᱫᱚᱦᱚᱭᱚᱜ ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱢᱟᱱ, ᱢᱮᱥᱟ ᱟᱨ ᱱᱟᱶᱟ ᱛᱮᱭᱟᱨ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Remaking Art ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- ᱴᱮᱜ ᱠᱚ
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2022 and was completed in Shenzhen in May 2022
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Copyright：CM Design
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