Chunyang Wang ᱨᱮᱱᱟᱜ Zao from Xinghua Village ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Zao from Xinghua Village ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ
Chunyang Wang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Qiangyuanzao
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#151010 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Zao from Xinghua Village ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱝᱦᱩᱣᱟ ᱟᱹᱛᱩ ᱨᱮᱭᱟᱜ ᱡᱟᱣ ᱫᱚ ᱪᱟᱭᱱᱤᱡᱽ ᱢᱚᱫᱽ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱ ᱢᱩᱬᱩᱛ ᱱᱟᱠᱥᱟ ᱨᱮ ᱜᱚᱦᱚᱢ ᱪᱟᱥ ᱟᱨ ᱚᱱᱟ ᱠᱷᱚᱱ ᱢᱚᱫᱽ ᱛᱮᱭᱟᱨ ᱦᱚᱨ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱥᱤᱨᱤᱡᱽ ᱧᱩᱛᱩᱢ ᱨᱮᱭᱟᱜ ᱪᱟᱭᱱᱤᱡᱽ ᱦᱚᱸᱲᱚᱯ ᱫᱚ ᱭᱩᱨᱚᱯᱤᱭᱟᱱ ᱜᱚᱛᱷᱤᱠ ᱦᱚᱸᱲᱚᱯ ᱥᱟᱶᱛᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱯᱟᱛᱞᱟ ᱜᱤᱨᱟᱹ ᱟᱨ ᱥᱟᱡᱟᱣ ᱱᱟᱠᱥᱟ ᱠᱚ ᱯᱩᱨᱠᱷᱟᱹ ᱟᱨ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱲᱟᱣ ᱠᱚ ᱫᱚᱦᱚᱭᱟ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱨᱩᱯᱟᱹ ᱫᱟᱯᱟᱞ ᱯᱨᱚᱥᱮᱥ ᱥᱟᱶᱛᱮ ᱢᱤᱦᱤ ᱜᱤᱨᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱠᱥᱟ ᱨᱮ ᱭᱩᱣᱷᱤ ᱧᱩᱛ ᱜᱤᱨᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚᱴᱮᱫ ᱛᱮ ᱟᱹᱴᱠᱟᱹᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱤᱨᱢᱚᱞ ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱚᱫᱽ ᱨᱮᱭᱟᱜ ᱥᱟᱯᱷᱟ ᱨᱚᱝ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱪᱟᱭᱱᱤᱡᱽ ᱢᱚᱫᱽ ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱦᱚᱲ ᱠᱚ ᱟᱨ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱱ ᱦᱚᱲ ᱠᱚ ᱴᱷᱮᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Zao from Xinghua Village ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zao from Xinghua Village ᱢᱚᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- ᱴᱮᱜ ᱠᱚ
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- ᱯᱨᱮᱨᱚᱱᱟ
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chunyang Wang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
