Chao Yang ᱨᱮᱱᱟᱜ Westlake Impression ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Westlake Impression ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ
Chao Yang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zhejiang University of Finance & Economics
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#150340 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Westlake Impression ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱮᱥᱴᱞᱮᱠ ᱤᱢᱯᱨᱮᱥᱚᱱ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱦᱟᱸᱜᱡᱚᱭ, ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱚᱨᱯᱷᱚᱨᱢᱤᱝ ᱟᱨᱴᱥ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱯᱚᱨᱯᱷᱚᱨᱢᱟᱸᱥ ᱫᱚ ᱢᱤᱫ ᱪᱚᱠᱚᱨ ᱯᱞᱮᱴᱷᱚᱨᱚᱢ ᱨᱮ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱣᱮᱥᱴ ᱞᱮᱠ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱠᱷᱚᱱ ᱞᱮᱠᱟᱱ ᱫᱚᱥ ᱥᱮᱸᱴᱤᱢᱤᱴᱚᱨ ᱞᱟᱛᱟᱨ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱥᱟᱨ ᱟᱲᱟᱜ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱟᱡ ᱴᱷᱚᱢᱠᱟ ᱠᱚ ᱾ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱢᱤᱫ ᱰᱤᱥᱮᱱᱴᱨᱟᱞᱟᱭᱡᱰ ᱯᱚᱬᱚᱛᱤ ᱛᱮ ᱮᱛᱦᱚᱵ ᱟᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱵᱟᱲᱟᱭ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱨᱮ ᱚᱲᱟᱜ ᱵᱟᱝ ᱠᱟᱱᱟ ᱾ ᱟᱡ ᱚᱲᱟᱜ ᱵᱟᱰᱟᱭ ᱛᱮ, ᱜᱨᱟᱯᱷᱤᱠ ᱦᱚᱲᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱥᱴᱮᱢ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱡ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱹᱨᱦᱮ ᱛᱮᱭᱟᱨ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ ᱾ ᱪᱚᱠᱚᱨ ᱥᱴᱮᱡ ᱟᱨ ᱢᱤᱫ ᱡᱟᱱᱟᱲᱟ ᱡᱟᱦᱟᱸ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱥᱚᱬᱚᱴ ᱯᱨᱚᱢᱚᱴ ᱞᱟᱹᱜᱤᱫ ᱦᱩᱭᱮᱱᱟ, ᱚᱱᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱩᱬᱩᱛ ᱟᱡ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱛᱟ ᱠᱚ ᱾ ᱮᱴᱟᱜ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱪᱤᱱᱦᱟ ᱠᱚ ᱟᱨᱚ ᱡᱚᱨ ᱠᱟᱛᱮ ᱛᱚᱞᱟ ᱠᱟᱛᱮ ᱛᱚᱞᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Westlake Impression ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Westlake Impression ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
- ᱴᱮᱜ ᱠᱚ
- Brand, Poster, Logo, West Lake, Traditional Culture
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
- ᱯᱨᱮᱨᱚᱱᱟ
- The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
