Hangzhou Chancemate Tech Corp. ᱨᱮᱱᱟᱜ Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ
Hangzhou Chancemate Tech Corp. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shanghai Jiashang Information Technology Co., LTD
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#149013 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱲᱟᱸᱴ ᱯᱨᱚᱯᱷᱮᱥᱚᱨ ᱢᱮᱱᱛᱮ ᱢᱤᱡ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱟᱱ ᱠᱷᱟᱱᱟᱛᱮ ᱡᱚᱢ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱠᱷᱟᱡᱟ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱯᱮᱴᱟᱨᱟᱭ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱚᱠᱟ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱡᱟᱶᱟᱱ ᱥᱚᱦᱚᱨ ᱠᱚᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱡᱩᱣᱟᱱ ᱥᱚᱦᱚᱨᱤᱭᱟ ᱡᱚᱢ ᱚᱠᱚᱭ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱦᱟᱞᱠᱟ ᱫᱩᱢᱯᱞᱤᱝ, ᱡᱮᱞᱤ ᱟᱨ ᱠᱚᱯᱷᱤ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱯᱷᱞᱮᱴ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱ ᱥᱴᱟᱭᱤᱞ ᱚᱨᱟᱜ ᱥᱤᱨᱤᱡᱽ ᱠᱚ ᱢᱤᱫᱴᱟᱸᱱ ᱛᱮ ᱡᱚᱲᱟᱣ ᱠᱚᱣᱟᱭ ᱟᱨ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱦᱮᱥᱮᱞ ᱟᱨ ᱠᱮᱞᱚᱨᱤ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱵᱚᱨ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱡᱚᱜᱚᱛ ᱨᱮ ᱢᱮᱲᱮᱫ ᱮᱫᱟᱭ ᱠᱚᱣᱟ ᱾ ᱨᱩᱯ ᱦᱚᱸ ᱠᱟᱱ ᱴᱷᱟᱨ ᱟᱨ ᱟᱵᱥᱴᱨᱮᱠᱴ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱡᱟᱱᱤ ᱞᱮᱠᱟᱛᱮ ᱴᱷᱤᱞᱟ ᱴᱷᱟᱞᱟ ᱛᱮ ᱥᱚᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱟᱨᱟᱢ ᱟᱨ ᱦᱩᱫᱤᱥ ᱢᱚᱱ ᱛᱮᱭᱟᱨ ᱦᱚᱸᱭᱟ ᱾ ᱥᱟᱶᱛᱮ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱠᱚᱨᱮ ᱵᱨᱮᱸᱰ, ᱡᱤᱱᱤᱥ ᱟᱨ ᱡᱩᱛ ᱠᱚ ᱨᱮᱭᱟᱜ ᱚᱱᱩᱯᱟᱛ ᱫᱮᱠᱷᱟᱣᱟᱠᱟᱱᱟ ᱾ ᱴᱟᱭᱴ ᱵᱚᱠᱚᱥ ᱠᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱦᱚᱸᱭᱮᱱ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱮᱱᱵᱟᱭᱨᱚᱱᱢᱮᱱᱴ-ᱨᱮᱭᱟᱜ ᱟᱰᱤ ᱦᱩᱰᱤᱧ ᱯᱨᱤᱴᱤᱝ ᱢᱟᱴᱮᱨᱤᱭᱟᱞ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱦᱟᱨᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱵᱮᱜ ᱨᱮ ᱟᱹᱰᱤ ᱟᱹᱨᱟᱢ ᱛᱮ ᱠᱟᱴᱴᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Plant Professor ᱡᱚᱢ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm - ᱴᱮᱜ ᱠᱚ
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Recyclable paper, environmentally friendly printing materials
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- ᱯᱨᱮᱨᱚᱱᱟ
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jin Xie
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
