Wu Yao ᱨᱮᱱᱟᱜ Shacheng Laojiao ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Shacheng Laojiao ᱯᱮᱠᱮᱡᱤᱝ
Wu Yao ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Huailai Great Wall Wine Marketing Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#148928 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shacheng Laojiao ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱫ ᱜᱮ ᱵᱚᱛᱚᱞ ᱥᱮᱯ ᱨᱮ, ᱵᱚᱛᱚᱞ ᱨᱮ ᱵᱟᱨᱭᱟ ᱨᱚᱝ ᱢᱮᱱᱟᱜᱼᱟ: ᱢᱤᱫᱴᱟᱹᱝ ᱟᱨᱟᱜ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱥᱟᱝ᱾ ᱥᱟᱪᱮᱝ ᱨᱮᱱᱟᱝ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱟᱨ ᱯᱟᱹᱨᱤᱥᱛᱷᱤᱛᱤᱠ ᱵᱨᱩᱭᱤᱝ ᱜᱩᱱ ᱵᱚᱛᱚᱞ ᱦᱚᱲᱢᱚ ᱨᱮ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟ᱾ ᱵᱨᱩᱭᱤᱝ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱪᱟ ᱥᱟᱢᱟᱱ ᱟᱨ ᱵᱨᱩᱭᱤᱝ ᱯᱨᱚᱠᱨᱤᱭᱟ ᱫᱚ ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱ ᱯᱩᱸᱰ ᱥᱚᱱᱟ ᱛᱟᱨ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱥᱟ ᱨᱮᱱᱟᱝ ᱞᱟᱛᱟᱨ ᱨᱚᱝ ᱫᱚ ᱥᱟᱥᱟᱝ ᱟᱨ ᱟᱨᱟᱜ᱾ ᱥᱟᱥᱟᱝ ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ ᱫᱚ ᱪᱤᱝ ᱰᱟᱭᱱᱟᱥᱴᱤ ᱨᱮᱱᱟᱝ ᱭᱚᱝᱡᱷᱮᱝ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱝ ᱥᱟᱥᱟᱝ ᱜᱽᱞᱮᱡᱽ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ ᱟᱨ ᱟᱨᱟᱜ ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ ᱫᱚ ᱠᱟᱝᱥᱤ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱝ ᱞᱟᱝᱭᱟᱣ ᱟᱨᱟᱜ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shacheng Laojiao ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shacheng Laojiao ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 320mm x 285mm x 110mm
- ᱴᱮᱜ ᱠᱚ
- Packaging,Gift box，wine，Shacking,Old Cellar
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
- ᱯᱨᱮᱨᱚᱱᱟ
- The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Beijing in October 2022 and ended in Beijing in February 2023
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
