Ju Jijing ᱨᱮᱱᱟᱜ Dalian Seafood ᱞᱚᱜᱚ ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Dalian Seafood ᱞᱚᱜᱚ ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Ju Jijing ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Northeastern University of China
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#148231 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Dalian Seafood ᱞᱚᱜᱚ ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱰᱟᱞᱤᱭᱟᱱ ᱥᱤᱯᱷᱷᱩᱰ ᱢᱮᱱᱟᱜ-ᱢᱮ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱫᱟᱨᱭᱟᱭ ᱠᱷᱚᱸᱡᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱡᱟᱦᱟᱸ ᱡᱤᱢᱤ ᱡᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱟᱨ ᱟᱭᱢᱟᱭ ᱡᱟᱦᱟᱸ ᱴᱷᱮᱱ ᱠᱷᱚᱸ ᱚᱰᱚᱠ ᱟᱠᱟᱱᱟ ᱚᱱᱟ ᱢᱤᱫ ᱴᱟᱱ ᱯᱮᱴᱠᱮᱴ ᱨᱮ, ᱢᱤᱫ ᱞᱚᱢᱵᱟ ᱚᱰᱚᱠ ᱟᱠᱟᱱ ᱛᱟᱦᱮᱸ ᱚᱲᱟᱜ ᱛᱮᱴᱟᱜ ᱵᱚᱠᱥ ᱨᱮ ᱡᱟᱦᱟᱸ ᱯᱮ ᱴᱷᱚᱲ ᱦᱩᱰᱤᱧ ᱵᱚᱠᱥ ᱠᱚ ᱫᱷᱚᱨᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱠᱮᱱ ᱠᱚ ᱨᱮ ᱦᱮᱸ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱟᱵᱥᱴᱨᱮᱠᱴ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱭᱩᱠᱚᱡ ᱠᱚ ᱦᱩᱰᱤᱧ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱞᱚᱠᱷᱚᱱ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱚᱦᱲᱟ ᱫᱚᱦᱲᱟ ᱟᱨ ᱴᱮᱱᱟ ᱴᱮᱱᱟ ᱞᱮᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱱᱟᱜ ᱨᱚᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱴᱟᱲᱟᱸᱜ ᱠᱟᱴᱷᱤᱱ ᱴᱷᱮᱱ ᱚᱱᱟ ᱥᱤᱨᱤᱡ ᱨᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱮᱢᱟᱜ ᱠᱟᱱᱟ ᱾ ᱯᱮᱴᱠᱮᱴ ᱠᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱴᱷᱮᱱ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱢᱮᱴ ᱯᱤᱱᱤᱥ ᱛᱮ, ᱨᱤᱥᱟᱭᱠᱮᱞ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱨᱮ, ᱟᱨ ᱚᱰᱚᱠ ᱟᱠᱟᱱ ᱛᱟᱦᱮᱸ ᱚᱲᱟᱜ ᱛᱮᱴᱟᱜ ᱵᱚᱠᱥ ᱮᱢ ᱠᱷᱩᱞᱟ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Dalian Seafood ᱞᱚᱜᱚ ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dalian Seafood ᱞᱚᱜᱚ ᱟᱨ ᱯᱮᱴᱠᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm - ᱴᱮᱜ ᱠᱚ
- Food, logo, packaging, brand, image, graphic design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
- ᱯᱨᱮᱨᱚᱱᱟ
- Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was launched in September 2022 and completed in November 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Ju Jijing，2022.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
