Tiger Pan ᱨᱮᱱᱟᱜ Liang Bai Kai ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2023
Liang Bai Kai ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jinmailang Beverage Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#145406 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Liang Bai Kai ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱞᱤᱭᱟᱝ ᱵᱟᱭ ᱠᱟᱭ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱠᱟᱹᱪ ᱵᱚᱛᱚᱞ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱲ ᱟᱠᱟᱱ ᱦᱮᱰᱮᱡ ᱧᱩ ᱫᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱧᱩᱛᱩᱢ ᱫᱚ ᱦᱮᱰᱮᱡ ᱠᱟᱛᱮ ᱨᱮᱭᱟᱲ ᱟᱠᱟᱱ ᱫᱟᱜ ᱠᱚ ᱢᱮᱛᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮ ᱟᱹᱰᱤ ᱫᱤᱱ ᱠᱷᱚᱱ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱ ᱧᱩᱛᱩᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱨᱮ ᱡᱟᱦᱟᱱ ᱞᱮᱵᱮᱞ ᱵᱟᱹᱱᱩᱜᱼᱟ᱾ ᱚᱱᱟ ᱵᱟᱫᱚᱞ ᱛᱮ ᱥᱚᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ 'ᱨᱤᱵᱷᱟᱨᱥᱟᱭᱰ ᱥᱤᱱ ᱯᱷᱨᱚᱢ ᱥᱤᱝᱢᱤᱝ' ᱫᱚᱦᱲᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱛᱮ ᱦᱤᱴ ᱴᱨᱟᱱᱥᱯᱷᱟᱨ ᱪᱷᱟᱯᱟ ᱛᱮ ᱠᱟᱹᱪ ᱨᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱜᱮᱞ ᱵᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮ ᱦᱟᱹᱴᱤᱧ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱯᱟᱹᱦᱤᱞ ᱨᱮᱭᱟᱜ ᱜᱮᱞ ᱵᱟᱨ ᱚᱠᱛᱚ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱠᱟᱹᱪ ᱪᱮᱛᱟᱱ ᱫᱚ ᱡᱷᱟᱞᱟᱠ ᱟᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱮᱢᱟᱭᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱫᱚ 313 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱰᱟᱭᱟᱢᱤᱴᱟᱨ ᱫᱚ 76.5 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Liang Bai Kai ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Liang Bai Kai ᱧᱩ ᱫᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- height 313mm x diameter 76.5mm
- ᱴᱮᱜ ᱠᱚ
- water, Chinese water, bottle, package, label-less
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project lasts 5 months, designed in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Illustrator: Ping Yi
3D Renderer: Yuling Zhu
Video Editing: Chao Ma
Project Manager: Hua You - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Tiger Pan
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
