Luo Heng ᱨᱮᱱᱟᱜ Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ
Luo Heng ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen Megacombine Technology Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#144363 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱮᱯᱤ ᱯᱮᱴᱤ ᱫᱚ ᱢᱮᱠᱚᱢ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜᱼᱟᱜ ᱯᱦᱮᱲᱟᱣ-ᱴᱷᱭᱟᱹᱭ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱥᱤᱨᱤᱡ ᱨᱮ ᱦᱟᱴᱤᱧ ᱛᱟ ᱪᱤᱛᱟᱹᱨ ᱚᱴ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱟᱨ ᱮᱛᱠᱟᱱ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱫᱚ ᱟᱞᱟᱫᱟ ᱢᱮᱠᱚᱢ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱚᱢ ᱥᱟᱞᱟᱜᱼᱟᱜ ᱦᱟᱲᱟᱢᱟᱣ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱡᱟᱢᱟ, ᱨᱚᱝ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱢᱤᱫ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱛᱮ ᱢᱤᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱛᱮ ᱵᱚᱫᱚᱞ ᱦᱩᱭ ᱛᱟᱦᱮᱸᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱦᱟᱱ ᱯᱮᱴᱤ ᱨᱮᱭᱟᱜ ᱟᱞᱟᱫᱟ ᱟᱞᱟᱫᱟ ᱟᱹᱰᱤ ᱠᱟᱴᱮᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱠᱟᱹᱨᱚᱠᱴᱚᱨ ᱠᱚ ᱫᱚ ᱡᱟᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱨᱮᱭᱟᱜ ᱢᱩᱨᱛᱤ ᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱥᱮᱨᱮᱵᱨᱤᱴᱤ ᱠᱚ ᱡᱚᱛᱚ ᱛᱮ ᱚᱠᱛᱚ ᱦᱩᱭᱮᱱᱟ ᱾ ᱠᱟᱹᱴᱤᱡ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱦᱚᱨᱟ ᱥᱟᱞᱟᱜ ᱟᱨ ᱯᱩᱨᱟᱹᱱᱚ ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱯᱦᱮᱲᱟᱣ ᱨᱮᱠᱷᱚᱱ ᱟᱞᱟᱫᱟ ᱠᱚ ᱦᱩᱭ ᱦᱚᱪᱮ ᱾ ᱱᱚᱣᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱱᱤᱛᱚᱜᱟᱜ ᱦᱚᱲ ᱟᱨ ᱯᱮᱴ ᱨᱮᱭᱟᱜ ᱡᱟᱛᱟᱜ ᱛᱟᱦᱮᱸᱠᱟᱱ ᱛᱟᱹᱦᱮᱸ ᱪᱮᱛᱟᱱ ᱩᱫᱩᱜ ᱠᱚ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Happy Petty ᱯᱮᱴ ᱠᱷᱟᱰᱡ ᱨᱮᱭᱟᱜ ᱯᱦᱮᱲᱟᱣ ᱟᱨ ᱴᱷᱭᱟᱹᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- ᱴᱮᱜ ᱠᱚ
- Cat Food, Pet, Happy Petty
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - ᱯᱨᱮᱨᱚᱱᱟ
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Copyright：Shenzhen Megacombine Technology Co., Ltd
ᱥᱯᱚᱱᱥᱚᱨᱰ
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