ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Evan Chen ᱨᱮᱱᱟᱜ About Puer ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ

Evan Chen ᱨᱮᱱᱟᱜ About Puer ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2026

About Puer ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ

Evan Chen ᱞᱮᱠᱟᱛᱮ

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#140737 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

About Puer ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱚᱵᱟᱣᱴ ᱯᱩᱭᱮᱨ ᱫᱚ ᱯᱩᱭᱮᱨ ᱪᱟ ᱵᱟᱵᱚᱛ ᱨᱮ ᱢᱤᱫ ᱥᱮᱴ ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱪᱟ ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱭᱩᱱᱟᱱ ᱴᱚᱴᱷᱟ ᱨᱮ ᱨᱮᱦᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱯᱚᱥᱴᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱕᱐᱐ ᱠᱷᱚᱱ ᱗᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱨᱮ ᱯᱩᱭᱮᱨ ᱪᱟ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛ, ᱩᱱᱤᱭᱟᱜ ᱡᱤᱭᱚᱱᱴᱚᱴᱷᱟ ᱜᱩᱱ, ᱡᱤᱣᱤᱵᱤᱵᱤᱫᱷᱛᱟ ᱟᱨ ᱡᱟᱱᱟᱢ ᱴᱚᱴᱷᱟ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱯᱩᱭᱮᱨ ᱪᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚ ᱡᱤᱭᱚᱱᱵᱤᱫᱭᱟ ᱟᱨ ᱨᱟᱥᱟᱭᱚᱱ ᱧᱮᱞᱠᱚᱱ ᱠᱷᱚᱱ ᱵᱩᱡᱷᱟᱹᱣ ᱟᱠᱟᱱᱟ᱾ ᱚᱞ, ᱜᱽᱨᱟᱯᱷᱤᱠᱥ, ᱪᱟᱨᱴ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱟᱭᱢᱟ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱫᱟᱴᱟ ᱫᱚ ᱢᱤᱫ ᱯᱷᱟᱨᱪᱟ ᱥᱟᱡᱟᱣ ᱨᱮ ᱟᱞᱜᱟ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱦᱚᱲ ᱠᱚ ᱪᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱠᱟᱛᱷᱟ ᱠᱚ ᱥᱮᱬᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱟᱨ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱪᱟ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱡᱚᱛᱚ ᱦᱚᱲ ᱴᱷᱮᱱ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

About Puer ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ About Puer ᱤᱱᱯᱷᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱚᱥᱴᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Poster: 500mm*700mm
ᱴᱮᱜ ᱠᱚ
Infographic,logo,packaging,illustrations,graphics,aggs,
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
ᱜᱚᱵᱮᱥᱚᱱᱟ
The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
ᱯᱨᱮᱨᱚᱱᱟ
The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Evan Chen
Min Fang
Fan Zhang
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Evan Chen

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ

ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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