Jackie Jiabei Jiang ᱨᱮᱱᱟᱜ Broken Top Brewing Co Craft Beer Beverage Packaging (ᱡᱤᱱᱤᱥ ᱵᱟᱚᱸᱥ ᱠᱟᱛᱮ ᱵᱟᱦᱨᱮ ᱠᱚ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Broken Top Brewing Co Craft Beer Beverage Packaging (ᱡᱤᱱᱤᱥ ᱵᱟᱚᱸᱥ ᱠᱟᱛᱮ ᱵᱟᱦᱨᱮ ᱠᱚ)
Jackie Jiabei Jiang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: BrokenTop Brewing Co
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#140639 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Broken Top Brewing Co Craft Beer Beverage Packaging (ᱡᱤᱱᱤᱥ ᱵᱟᱚᱸᱥ ᱠᱟᱛᱮ ᱵᱟᱦᱨᱮ ᱠᱚ) ᱵᱟᱵᱚᱛ ᱛᱮ
Broken Top Brewing Co Craft Beer ᱠᱚ ᱢᱤᱫ ᱠᱷᱚᱱ ᱡᱤᱱᱤᱥ ᱵᱟᱚᱸᱥ ᱠᱟᱛᱮ ᱵᱟᱦᱨᱮ ᱠᱚᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱷᱚᱱ ᱠᱟᱛᱟ ᱵᱮᱫᱴᱚᱨ ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱚᱨ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ IPA ᱟᱨ ᱯᱤᱞᱥᱱᱚᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱟᱭᱮᱛ ᱠᱟᱱᱟ। ᱜᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱚᱠᱟ ᱯᱩᱨᱟᱹᱱᱦᱚᱸ ᱦᱟᱴ ᱯᱟᱠᱦᱟᱛᱟᱲ ᱠᱚᱴᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱱ ᱩᱯᱩᱨ ᱡᱟᱦᱟᱸᱭᱟ ᱮᱢᱚᱦᱚᱸ ᱟᱠᱟᱱᱟ। ᱢᱤᱫᱴᱟᱸ ᱡᱩᱲᱟᱹᱣ ᱞᱚᱜᱚ ᱡᱟᱦᱟᱸ ᱡᱚᱛᱚ ᱯᱨᱚᱰᱟᱠᱴ ᱞᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱥᱠᱤᱢ ᱞᱮᱠᱟᱛᱮ ᱟᱰᱡᱟᱥᱴ ᱦᱩᱭ ᱦᱩᱭᱟᱸᱠᱟᱱᱟ, ᱟᱨ ᱯᱮᱴᱚᱨᱱ ᱛᱮ ᱢᱮᱨᱩᱨ ᱮᱢᱟᱠᱟᱛᱮ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱹ ᱨᱮ ᱵᱤᱥᱵᱟᱥ ᱵᱟᱝ ᱦᱚᱸᱜᱮ ᱠᱟᱛᱮ ᱢᱤᱫ ᱩᱯᱩᱨ ᱦᱤᱞᱚᱛᱮ ᱠᱟᱱᱟ (ᱭᱤᱥᱩᱭᱟᱞ ᱤᱞᱩᱡᱚᱱ)। ᱠᱮᱱ ᱠᱚ ᱱᱤᱞ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱠᱚᱱ ᱠᱩᱥᱤᱭᱟᱜ ᱠᱟᱛᱮ ᱢᱤᱫ ᱚᱲᱟᱜ ᱱᱤᱲ-ᱱᱤᱞ ᱨᱚᱝ ᱨᱮ ᱟᱰᱡᱟᱥᱴ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱨᱮ ᱦᱚᱸ ᱠᱚᱢ ᱟᱭᱚ ᱟᱠᱟᱱᱟ। ᱟᱴᱨᱟ-ᱢᱟᱨᱟᱝ ᱚᱲᱟᱜ ᱤᱸᱠ-ᱡᱮᱴ ᱯᱨᱤᱸᱴᱤᱝ, ᱯᱩᱭᱞᱩ ᱤᱸᱠ ᱞᱮᱭᱟᱨ ᱦᱟᱦᱚᱲᱛᱮ, ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱟᱨᱥᱤ ᱡᱤᱣᱟᱹᱲᱦᱟᱹᱲ ᱚᱰᱚᱠ ᱦᱩᱭ ᱦᱩᱭᱟᱸᱠᱟᱱᱟ। ᱥᱴᱮᱸᱰᱟᱨᱰ 211 ᱵᱚᱰᱤ ᱠᱮᱱ ᱨᱮ 12 ᱮᱨᱮᱸᱡᱤ (ounces) ᱡᱤᱱᱤᱥ ᱟᱴᱟᱝ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Broken Top Brewing Co Craft Beer Beverage Packaging (ᱡᱤᱱᱤᱥ ᱵᱟᱚᱸᱥ ᱠᱟᱛᱮ ᱵᱟᱦᱨᱮ ᱠᱚ) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Broken Top Brewing Co Craft Beer Beverage Packaging (ᱡᱤᱱᱤᱥ ᱵᱟᱚᱸᱥ ᱠᱟᱛᱮ ᱵᱟᱦᱨᱮ ᱠᱚ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- standard 211 body diameter can for 12oz beverage
- ᱴᱮᱜ ᱠᱚ
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- ᱯᱨᱮᱨᱚᱱᱟ
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Project started in early 2021 and finished in late September 2021 in New York City.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jackie Jiabei Jiang
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Not applicable
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