Sxdesign ᱨᱮᱱᱟᱜ Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ
Sxdesign ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sxdesign
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137585 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
Sxdesign ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱵᱮᱡᱤᱝ ᱴᱷᱟᱶ ᱨᱮ ᱛᱷᱟᱯᱤᱭᱟᱠᱟᱱ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱴᱩᱰᱤᱭᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱵᱟᱨᱤᱠ ᱡᱤᱱᱤᱥ ᱫᱚ ᱑:᱑.᱔᱑᱔ ᱨᱮᱥᱤᱭᱚ ᱠᱚ ᱚᱱᱩᱥᱨᱚᱬ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱩᱴᱟᱹᱣ ᱟᱨ ᱴᱷᱤᱠ ᱫᱮᱠᱷᱟᱣ ᱮᱢᱚᱜᱼᱟ ᱾ ᱠᱚᱬᱮ ᱠᱚᱨᱮ ᱛᱷᱚᱲᱟ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱫᱚ ᱠᱳᱴᱮᱥᱚᱱ ᱢᱟᱨᱠ ᱠᱚ ᱮᱛᱚᱦᱚᱵ ᱮᱫᱟ ᱟᱨ ᱞᱚᱜᱚ ᱨᱮᱱᱟᱜ ᱨᱮᱠᱴᱟᱝᱜᱽᱞ ᱠᱚ ᱯᱷᱨᱮᱢ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱟᱡᱟᱣ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱥᱟᱢᱟᱬᱟᱝ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱯᱟᱹᱨᱥᱤ ᱟᱨ ᱢᱚᱱᱮ ᱨᱮᱱᱟᱜ ᱩᱫᱩᱜᱽ, ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱵᱮᱰᱟᱛᱮᱭᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱢᱳᱥᱚᱱ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱛᱮ, ᱞᱚᱜᱚ ᱫᱚ ᱥᱴᱩᱰᱤᱭᱚ ᱧᱩᱛᱩᱢ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱨᱩᱯ ᱛᱮᱦᱚᱸ ᱦᱟᱨᱟᱭᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱟᱨ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱡᱚᱲᱟᱣ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sxdesign ᱢᱩᱲᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱬᱰ ᱯᱟᱹᱨᱥᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - ᱴᱮᱜ ᱠᱚ
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- ᱯᱨᱮᱨᱚᱱᱟ
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Fr. November 2021 to January 2022, Beijing, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Sxdesign
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Sxdesign
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
