PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Aqua Minerale Redesign ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤ�midᱨᱟᱹ ᱯᱮᱠᱮᱡᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Aqua Minerale Redesign ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤ�midᱨᱟᱹ ᱯᱮᱠᱮᱡᱤ
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#137231 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Aqua Minerale Redesign ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤ�midᱨᱟᱹ ᱯᱮᱠᱮᱡᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
Aqua Minerale Redesign ᱫᱚ ᱨᱩᱥ ᱨᱮ ᱟᱠᱚ ᱢᱮᱱᱟᱜ ᱵᱚᱛᱚᱞ ᱫᱟᱜ ᱵᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱬᱟ᱾ ᱱᱚᱶᱟ ᱨᱤᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱮᱸᱡᱽ ᱟᱨ ᱥᱟᱣᱟᱫ ᱥᱟᱵᱞᱟᱭᱤᱱ ᱵᱟᱨᱭᱟᱱ ᱨᱩᱠᱷᱤᱭᱟᱹ, ᱯᱚᱨᱴᱚᱯᱷᱚᱞᱤᱭᱚ ᱫᱚ ᱢᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱷᱮᱰᱟᱛ ᱛᱟᱞᱟᱨᱮ ᱡᱟᱣᱨᱟ ᱮᱢᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚᱱᱥᱮᱯ ᱫᱚ ᱫᱟᱜ ᱫᱚ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱢᱮᱱᱛᱮ ᱵᱷᱟᱵᱽᱱᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱚᱦᱟᱣ ᱨᱩᱯ ᱟᱨ ᱥᱩᱦᱟᱣ ᱢᱟᱨᱥᱟᱞ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱨᱮᱸᱡᱽ ᱫᱚ ᱢᱮᱞᱟᱣ ᱮᱢᱟᱜ ᱟᱨ ᱥᱮᱞᱮᱯ ᱨᱮ ᱡᱤ�midᱨᱟᱹ ᱧᱮᱞ ᱦᱩᱭ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱲᱛᱤ ᱮᱢᱟᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱ ᱫᱚ ᱟᱨᱦᱚᱸ ᱚᱱᱟ ᱦᱚᱲ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱚ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣ ᱢᱟᱦᱟᱸ ᱠᱚᱨᱮ ᱥᱚᱢᱛᱩᱞ ᱨᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱫᱚᱦᱚ ᱛᱟᱦᱮᱸ ᱠᱚ ᱥᱟᱱᱟ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Aqua Minerale Redesign ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤ�midᱨᱟᱹ ᱯᱮᱠᱮᱡᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Aqua Minerale Redesign ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱡᱤ�midᱨᱟᱹ ᱯᱮᱠᱮᱡᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
