ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022

Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱰᱤᱡᱟᱭᱤᱱ

Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: Lay's Love ᱚᱠᱟ ᱢᱤᱫ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱵᱟᱨ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱥᱮᱱᱮᱠ ᱯᱷᱞᱮᱵᱚᱨ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱨᱚᱛ ᱨᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ Lay's Herby Crush ᱟᱨ Lay's Cheesy Love ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ᱒ᱢᱤᱫ ᱯᱮᱠᱮᱴ ᱨᱮ ᱢᱤᱫ ᱛᱤ ᱟᱫᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱫᱷᱟ ᱦᱤᱭᱟᱲ ᱨᱩᱯ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱚᱠᱟ ᱵᱟᱨ ᱯᱮᱠᱮᱴ ᱠᱚ ᱚᱰᱚᱠ ᱚᱰᱚᱠ ᱛᱮ ᱛᱷᱤᱨ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱜᱟᱭ ᱚᱠᱚᱭ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱦᱤᱭᱟᱲ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱨ ᱯᱷᱞᱮᱵᱚᱨ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱚᱣᱟᱭ ᱾ ᱯᱮᱠᱮᱴ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱢᱟᱶ ᱨᱮ ᱢᱤᱫ ᱡᱚᱨᱚᱜ ᱟᱠᱥᱚᱨ ᱛᱮ ᱯᱷᱞᱮᱵᱚᱨ ᱧᱩᱛᱩᱢ ᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱛᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱛᱟᱭᱚᱢ ᱨᱮ ᱥᱟᱚᱛ ᱠᱤᱱᱟᱨᱟ ᱨᱮ ᱦᱟᱴᱤᱧ ᱠᱚ ᱮᱦᱚᱵᱚᱜ ᱡᱩᱴᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱤᱞᱦᱩᱭᱮᱴ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱴᱟᱲ ᱫᱟᱨᱮ ᱠᱚ ᱟᱨ ᱫᱷᱤᱨᱤᱡ ᱨᱤᱢᱤᱞ ᱠᱚ ᱦᱮᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱚᱸ ᱨᱚᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱴᱤᱧ ᱦᱤᱲᱤᱧ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱜᱟᱴᱮ ᱡᱟᱶ ᱟᱨ ᱦᱤᱭᱟᱲ ᱨᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱴᱮᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ ᱾

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A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
ᱯᱨᱮᱨᱚᱱᱟ
Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

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Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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