China Resources Snow Breweries Ltd. ᱨᱮᱱᱟᱜ Lowen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Lowen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ
China Resources Snow Breweries Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: China Resources Snow Breweries
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#136751 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Lowen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Lowen ᱫᱚ ᱢᱤᱫ ᱵᱤᱭᱚᱨ ᱥᱮᱨᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱱ ᱰᱨᱚᱭᱤᱝ, ᱢᱮᱡᱚᱴᱤᱱᱴ ᱠᱟᱞᱟ ᱟᱨ ᱥᱴᱨᱤᱴ ᱴᱮᱴᱩ ᱤᱞᱮᱥᱴᱨᱮᱥᱚᱱ ᱡᱩᱲᱟᱣ ᱠᱟᱹ ᱢᱮᱭᱟᱭ᱾ ᱡᱚᱢᱮᱴᱨᱤᱠ ᱟᱠᱟᱨ ᱟᱨ ᱮᱴᱠᱟ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱥᱟᱣᱟᱫ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱨᱟᱥᱯᱵᱮᱨᱤ, ᱪᱮᱨᱤ ᱟᱨ ᱣᱟᱭᱥᱵᱤᱭᱚᱨ ᱢᱮᱱᱟᱜ, ᱚᱱᱟᱛᱮ ᱡᱚᱛᱚ ᱵᱟᱨᱤᱭᱮᱱᱴ ᱞᱚᱜᱚᱱ ᱟᱨ ᱥᱚᱡᱮ ᱩᱨᱩᱢ ᱦᱚᱭᱩᱜ-ᱟ᱾ ᱤᱞᱮᱥᱴᱨᱮᱥᱚᱱ ᱠᱚ ᱫᱚ ᱡᱚᱨ ᱟᱨ ᱟᱞᱚᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱢᱤᱫ ᱡᱚᱨᱮᱫ ᱧᱮᱞ ᱮᱯᱷᱮᱠᱴ ᱟᱨ ᱢᱤᱫ ᱥᱚᱥᱟᱭᱴᱤ ᱜᱩᱱ ᱛᱮᱭᱟᱨ ᱠᱚ ᱢᱮᱭᱟ᱾ ᱠᱮᱱ ᱠᱚ ᱫᱚ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱨ ᱵᱚᱛᱚᱞ ᱠᱚ ᱫᱚ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱜᱮᱭᱟ᱾ ᱢᱤᱫ ᱵᱤᱛᱞᱟᱹᱣ ᱪᱷᱟᱯᱟᱭ ᱠᱟᱹᱢᱤ ᱫᱚ ᱡᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱦᱟᱹᱴᱤᱧ ᱟᱨ ᱴᱷᱤᱠ ᱫᱚᱦᱚᱭᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Lowen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lowen ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱤᱭᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 70 mm x70 mm x17 mm
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The can is made of aluminum and the bottle is made of glass.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- ᱯᱨᱮᱨᱚᱱᱟ
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in 2020 and finished in March, 2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
