Heng Luo ᱨᱮᱱᱟᱜ Xi Jiu Hanmi ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱟᱨᱟᱞ ᱵᱮᱱᱟᱣ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Xi Jiu Hanmi ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱟᱨᱟᱞ ᱵᱮᱱᱟᱣ)
Heng Luo ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laboratory and Hopeful
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#133901 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Xi Jiu Hanmi ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱟᱨᱟᱞ ᱵᱮᱱᱟᱣ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤ ᱡᱤᱭᱩ ᱦᱟᱱᱢᱤ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱟ ᱢᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱜᱚᱞ ᱥᱤᱥᱤ ᱵᱚᱫᱚᱞᱛᱮ ᱱᱚᱶᱟ ᱥᱤᱥᱤ ᱨᱮ ᱤᱨᱟᱹᱞ ᱠᱚᱬᱟ (ᱚᱠᱴᱟᱜᱚᱱᱟᱞ) ᱛᱮᱭᱟᱨ ᱵᱮᱵᱷᱟᱨᱟᱠᱟᱱᱟ᱾ ᱥᱤᱥᱤ ᱨᱮᱭᱟᱜ ᱰᱷᱟᱠᱱᱟ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱦᱟᱱ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱽᱢᱟᱦᱟᱞ ᱴᱟᱣᱟᱨ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱤᱥᱤ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱫᱚ ᱥᱩᱣᱟᱝ ᱢᱟᱣ ᱡᱮᱰ ᱜᱚᱸᱦᱮᱸ ᱛᱮᱭᱟᱨ ᱨᱮᱱᱟᱜ ᱩᱫᱟᱹᱦᱨᱚᱬ ᱮᱢᱚᱜᱼᱟ᱾ ᱥᱤᱥᱤ ᱨᱮᱭᱟᱜ ᱛᱟᱨᱮᱱ ᱨᱮ ᱯᱩᱱ ᱜᱚᱴᱟᱝ ᱥᱚᱨᱮᱥ ᱡᱤᱭᱟᱹᱞᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱢᱮᱱᱟᱜᱼᱟ: ᱟᱡᱩᱨ ᱵᱤᱝ ᱵᱟᱹᱦᱩ (ᱮᱡᱩᱨ ᱰᱨᱟᱜᱚᱱ), ᱯᱩᱸᱰ ᱛᱟᱹᱨᱩᱵ, ᱟᱨᱟᱜ ᱪᱮᱬᱮ ᱟᱨ ᱦᱮᱸᱫᱮ ᱦᱚᱨᱚ᱾ ᱥᱤᱥᱤ ᱫᱚ ᱩᱪᱷᱟᱹᱱ ᱡᱟᱹᱛᱤ ᱨᱮᱭᱟᱜ ᱢᱮᱴ (ᱟᱸᱡᱚᱢ ᱵᱟᱹᱱᱩᱜ) ᱥᱯᱨᱮ ᱮᱢᱟᱠᱟᱱ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱚᱥ ᱨᱮ ᱮᱢᱵᱚᱥ ᱟᱨ ᱦᱚᱴ ᱥᱴᱟᱢᱯ ᱛᱮ ᱦᱮᱸᱫᱮ, ᱥᱚᱱᱟ ᱟᱨ ᱦᱮᱸᱫᱮ ᱟᱨᱟᱜ ᱨᱚᱝ ᱛᱮ ᱠᱟᱹᱢᱤ ᱦᱩᱭᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱱ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱽᱫᱚᱨᱵᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱩᱫᱩᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Xi Jiu Hanmi ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱟᱨᱟᱞ ᱵᱮᱱᱟᱣ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xi Jiu Hanmi ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ (ᱛᱟᱨᱟᱞ ᱵᱮᱱᱟᱣ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- ᱴᱮᱜ ᱠᱚ
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - ᱯᱨᱮᱨᱚᱱᱟ
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in September 2020 in Jingdezhen and finished.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Luo Heng
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
