Viktoriia Korytina ᱨᱮᱱᱟᱜ Kind Tea is a Charitable Project ᱡᱟᱭᱜᱟ ᱪᱟᱭ ᱯᱮᱴᱠᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Kind Tea is a Charitable Project ᱡᱟᱭᱜᱟ ᱪᱟᱭ ᱯᱮᱴᱠᱤᱝ
Viktoriia Korytina ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#131733 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kind Tea is a Charitable Project ᱡᱟᱭᱜᱟ ᱪᱟᱭ ᱯᱮᱴᱠᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱟᱭᱸᱰ ᱪᱟᱭ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱡᱽ ᱫᱚᱭᱟ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱠᱷᱤᱨᱤᱡ ᱠᱟᱱ ᱡᱟᱱᱟᱢ ᱪᱟᱭ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱠᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱟᱭ ᱫᱩᱥᱮᱱ ᱢᱟᱥᱠᱩᱞᱟᱨ ᱰᱤᱥᱴᱨᱚᱯᱷᱤ ᱥᱟᱶᱛᱮ ᱛᱮᱦᱮᱸᱸ ᱟᱠᱟᱱ ᱵᱟᱨᱭᱟ ᱠᱚᱲᱟ ᱠᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ, ᱟᱨ ᱟᱡ ᱠᱟᱛᱮ ᱚᱱᱠᱚᱨᱮᱭᱟᱜ ᱡᱤᱭᱚᱱ ᱨᱮ ᱟᱹᱨᱩ ᱦᱚᱪᱚ ᱞᱟᱹᱜᱤᱫ ᱴᱠᱟ ᱡᱚᱜᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱯᱮᱴᱠᱤᱝ ᱨᱮ ᱢᱤᱫ ᱨᱚᱸᱜᱮᱱ ᱨᱮᱭᱟᱜ ᱠᱮᱨᱟᱠᱴᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱠᱚᱲᱟᱠᱩᱲᱤ ᱵᱮᱞᱟᱨᱮᱭᱟᱜ ᱦᱟᱨᱥᱮᱫ ᱫᱮᱠᱷᱟᱣ ᱟᱭ ᱾ ᱯᱮᱭᱟ ᱡᱟᱛ ᱥᱳᱟᱫ ᱠᱚ ᱛᱤᱱ ᱡᱟᱛ ᱨᱚᱸ ᱥᱠᱤᱢ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱠᱟᱛ ᱡᱟᱛ ᱠᱚ ᱵᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤ ᱠᱟᱱᱟ ᱾ ᱡᱟᱠᱟᱛ ᱥᱳᱟᱫ ᱨᱮᱭᱟᱜ ᱚᱠᱟ ᱚᱠᱟ ᱨᱮ ᱨᱟᱵᱟᱝ ᱠᱟᱴᱷᱤ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱨᱥᱚᱱ ᱦᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱯᱳᱨᱢᱟᱴ ᱫᱚ ᱮᱦᱚᱵ ᱜᱨᱟᱢ ᱫᱚᱠᱚᱱ ᱥᱟᱪᱮᱴ, ᱚᱠᱟᱨᱮ ᱥᱚ ᱠᱚᱛ ᱮᱦᱳᱴ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱡᱳᱜᱟᱣ ᱟᱨ ᱡᱚᱲᱟᱣ ᱠᱟᱹᱢᱤ ᱫᱚ ᱡᱟᱫᱟᱣᱠᱮᱫ ᱟᱨ ᱴᱚᱬᱟ ᱠᱚᱜᱚᱴᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱪᱮᱫᱟᱜ ᱠᱚᱲᱟ ᱠᱚ ᱟᱡ ᱴᱮᱴᱮ ᱯᱮᱴᱠᱤᱝ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kind Tea is a Charitable Project ᱡᱟᱭᱜᱟ ᱪᱟᱭ ᱯᱮᱴᱠᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kind Tea is a Charitable Project ᱡᱟᱭᱜᱟ ᱪᱟᱭ ᱯᱮᱴᱠᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Format: Sachet with label
50 g
100 mm x 180 mm - ᱴᱮᱜ ᱠᱚ
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - ᱯᱨᱮᱨᱚᱱᱟ
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- We joined the project in January 2021 and the guys still work for now
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- No information
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- This project was made by our in-house team of Wishnia agency.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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