Stora Enso China Packaging ᱨᱮᱱᱟᱜ Secret Behind Magic ᱡᱟᱬᱩᱲ ᱠᱟᱹᱢᱤ: ᱪᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Secret Behind Magic ᱡᱟᱬᱩᱲ ᱠᱟᱹᱢᱤ: ᱪᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ
Stora Enso China Packaging ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Stora Enso China Packaging
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#131239 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Secret Behind Magic ᱡᱟᱬᱩᱲ ᱠᱟᱹᱢᱤ: ᱪᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱤᱛᱟᱹᱵ୍ ᱚᱞ: ᱡᱟᱫᱩᱭ ᱠᱩᱦᱤ ᱨᱮᱭᱟᱜ୍ ᱩᱫᱩᱜ୍ ᱠᱟᱱᱟ ᱢᱤᱥᱟᱹ ᱪᱮᱴ ᱨᱮᱭᱟᱜ୍ ᱮᱴᱟᱜ୍ ᱯᱮᱠᱮᱡ୍ ᱾ ᱚᱰᱚᱠ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ୍ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱮᱞᱟ ᱚᱠᱛᱚ ᱠᱷᱟᱴ ᱟᱨ ᱯᱮ ᱢᱩᱞ ᱨᱚᱝ ᱦᱚᱪᱚ ᱠᱟᱱᱟ, ᱢᱚᱸᱰᱨᱤᱭᱟᱱ ᱨᱮᱭᱟᱜ୍ ᱨᱪᱚᱱᱟᱹ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱟᱠᱚᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱠᱨᱟᱯ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ୍ ᱛᱮᱦᱮᱸᱱ ᱨᱚᱝ ᱠᱷᱚᱱ ᱡᱩᱲ ᱟᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱪᱚ ᱟᱨ ᱡᱟᱹᱛᱤᱭᱟᱹᱨ ᱨᱚᱠᱚᱢ ᱛᱮ ᱥᱟᱫᱷᱩ ᱦᱚᱨᱟ ᱦᱮᱡ ᱟᱠᱟᱱᱟ ᱨᱮᱭᱟᱜ୍ ᱟᱪᱩᱨ ᱮᱢ ᱦᱮᱪᱟ ᱾ ᱥᱤᱛᱤᱨ ᱵᱚᱠᱥ ᱠᱚ ᱦᱚᱸ ᱚᱱᱟ ᱨᱚᱝ ᱟᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱨᱴᱩᱱ ᱪᱚᱨᱤᱛᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱮᱴᱮᱨ ᱟᱠᱟᱱᱟ ᱨᱚᱞ ᱯᱞᱮ ᱜᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱾ ᱢᱮᱱᱮ ᱛᱮ ᱢᱤᱫ୍ ᱮᱴᱟᱜ୍ ᱞᱤᱯᱷᱴᱤᱝ ᱢᱮᱠᱟᱱᱤᱡᱚᱢ ᱠᱟᱹᱢᱤ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱠᱟᱛ ᱥᱤᱛᱤᱨ ᱵᱚᱠᱥ ᱮᱛᱚᱦᱚᱵ ᱛᱟᱹᱭᱚᱢ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱠᱟᱛ ᱵᱚᱠᱥ ᱢᱤᱫ ᱢᱤᱫ ᱛᱮ ᱦᱮᱸᱲᱮ ᱰᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱡᱚᱢ ᱠᱷᱟᱛᱤᱨ ᱨᱮᱭᱟᱜ୍ ᱜᱨᱮᱰ ᱠᱟᱜᱚᱡ ᱟᱨ ᱥᱚᱭᱟ ᱤᱝᱠ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Secret Behind Magic ᱡᱟᱬᱩᱲ ᱠᱟᱹᱢᱤ: ᱪᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Secret Behind Magic ᱡᱟᱬᱩᱲ ᱠᱟᱹᱢᱤ: ᱪᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - ᱴᱮᱜ ᱠᱚ
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2020 and launched in April 2021 Beijing, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
