Evan Chen ᱨᱮᱱᱟᱜ XinJiHao 10 ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
XinJiHao 10 ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Evan Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Bama Tea Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#127647 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
XinJiHao 10 ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱷᱤᱛᱨᱤᱭᱟᱹ ᱦᱚᱨᱟ ᱜᱚᱫᱟᱢ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱜᱮᱞ ᱥᱮᱨᱢᱟ ᱢᱟᱨᱮ ᱪᱟ ᱠᱮᱠ ᱚᱰᱚᱠ ᱚᱠᱛᱚ ᱨᱮ, ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱪᱟ ᱵᱟᱠᱚᱥ ᱥᱚᱱᱟ ᱠᱨᱚᱥ ᱞᱟᱭᱤᱱ ᱠᱷᱚᱱ ᱡᱷᱤᱡᱽ ᱠᱚᱣᱟ, ᱡᱮᱢᱚᱱ ᱜᱮᱞ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱥᱚᱱᱟ ᱡᱩᱜᱽ ᱡᱷᱤᱡᱽ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱵᱩᱨᱩ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱵᱷᱤᱛᱨᱤᱭᱟᱹ ᱦᱟᱹᱰᱤ ᱨᱮᱭᱟᱜ ᱯᱮ-ᱢᱟᱴᱷᱟᱱ ᱵᱩᱨᱩ ᱢᱩᱴᱷᱟᱹᱱ ᱫᱚ ᱪᱟ ᱵᱚᱦᱚᱜ ᱚᱠᱛᱚ ᱞᱮᱠᱟᱛᱮ ᱥᱮᱱ ᱞᱮᱱ ᱵᱩᱨᱩ ᱟᱨ ᱪᱟ ᱡᱟᱱᱟᱢ ᱮᱢ ᱠᱮᱫ ᱵᱩᱨᱩ ᱵᱟᱵᱚᱛ ᱫᱮᱠᱷᱟᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱟᱨᱮ ᱯᱩᱣᱮᱨ ᱪᱟ ᱫᱚ ᱢᱤᱫ ᱟᱹᱰᱤ ᱮᱴᱟᱜ ᱢᱚᱱᱮ ᱛᱮ ᱫᱚᱦᱚ ᱴᱷᱟᱶ ᱵᱮᱱᱟᱣ ᱠᱮᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
XinJiHao 10 ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ XinJiHao 10 ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 3000mm*3000mm*3000mm
- ᱴᱮᱜ ᱠᱚ
- logo，packaging，illustrations，graphics
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to combine the quality of "Black Gold Decade" with visual expression.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
- ᱯᱨᱮᱨᱚᱱᱟ
- Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was launched in Suzhou in March 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- BamaTea
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- BamaTea
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