PH7 Creative Lab ᱨᱮᱱᱟᱜ Refined of Jasmine ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Refined of Jasmine ᱯᱮᱠᱮᱡᱤᱝ
PH7 Creative Lab ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#127226 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Refined of Jasmine ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱮᱫᱟᱜ ᱥᱟᱯᱷᱟ ᱪᱚᱢᱮᱞᱤ ᱯᱷᱩᱞ ᱵᱚᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱵᱟᱪᱷᱚᱱ ᱮᱱᱟ? ᱪᱮᱫᱟᱜ ᱪᱚᱢᱮᱞᱤ ᱯᱷᱩᱞ ᱠᱷᱟᱹᱞᱤ ᱧᱤᱫᱟᱹ ᱨᱮ ᱜᱮ ᱡᱷᱟᱹᱞᱠᱟᱹᱣᱟ, ᱚᱱᱟᱛᱮ ᱪᱚᱢᱮᱞᱤ ᱪᱟᱦᱟ ᱵᱮᱱᱟᱣ ᱠᱟᱹᱢᱤ ᱦᱚᱸ ᱧᱤᱫᱟᱹ ᱨᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱹᱨᱤ ᱞᱮᱠᱟᱛᱮ "ᱧᱤᱫᱟᱹ ᱠᱟᱹᱢᱤ" ᱠᱟᱱᱟ᱾ ᱦᱮᱸᱫᱮ ᱧᱤᱫᱟᱹ ᱨᱮᱱᱟᱜ ᱨᱚᱝ ᱯᱮᱠᱮᱡ ᱨᱮᱱᱟᱜ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱞᱮᱠᱟᱛᱮ ᱵᱟᱪᱷᱚᱱ ᱮᱱᱟ, ᱥᱟᱢᱟᱝ ᱫᱤᱥᱚᱢ ᱨᱟᱡᱽᱵᱟᱲᱤ ᱨᱮᱱᱟᱜ ᱢᱚᱦᱚᱨ ᱛᱮ ᱧᱤᱫᱟᱹ ᱨᱟᱹᱱᱤ ᱨᱮᱱᱟᱜ ᱢᱟᱹᱱᱤᱭᱟᱹ ᱨᱩᱯ ᱵᱚᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ᱾ ᱪᱚᱢᱮᱞᱤ ᱯᱷᱩᱞ ᱠᱚ ᱧᱤᱫᱟᱹ ᱟᱠᱟᱥ ᱨᱮᱱᱟᱜ ᱪᱚᱢᱚᱠᱟᱣ ᱤᱯᱤᱞ ᱞᱮᱠᱟ ᱢᱚᱱᱮ ᱦᱤᱨᱤᱧ ᱞᱮᱠᱟᱛᱮ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱯᱩᱨᱟᱹ ᱜᱚᱨᱚᱢ ᱯᱷᱚᱭᱮᱞ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Refined of Jasmine ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Refined of Jasmine ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Considering high-end tea preservation, iron cans would be the most ideal choice. However, because of the large production of customized iron cans, there could be challenges of package cost, stock and product management if producing respective cans for each flavor.the design was based on "uniform cans+self-adhesive labels"self-adhesive label printed with cold foil stamping which was intentionally chosen, creating the quality tone meanwhile keeping the accessibility of being used for new flavors.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Giftbox: 271 x 217 x 93 mm
Canned 150g: 87 x 87 x 150 mm
Canned 100g: 87 x 87 x 107 mm - ᱴᱮᱜ ᱠᱚ
- Taiwanese souvenir, jasmine tea, pesticide-free agriculture, Package design, Eastern palace style, internationalization
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The can body used special printing: uniform cans with printed self-adhesive paper labels. The label was printed with cold foil stamping to create the metallic texture of the iron can, meanwhile enhancing the exquisiteness through hot foil stamping and frosted finish. On the other hand, the gift box was made of embossed art papers, with hot foil stamping paper cutting that expressed Eastern style; The linings could be selected for corresponding can sizes, creating various product mix through the structure which each can sizes has its corresponding independent linings. The design of the package had used the characteristics of multiple materials, multiple printing techniques, structure combination, successfully created a package which has extreme design competence and commercial value.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Because the agricultural workers are aging and the process of cultivating pesticide-free jasmine in Huatan Township is complicated, the youth's intention of returning to their hometown and supporting local agriculture has greatly decreased; as a result, local pesticide-free jasmine production is little. Therefore, in order to enhance the economic benefit then drive local agricultural transition, Huatan Farmers' Association broke conventional business models by introducing innovations like "brand" and "design" to enhance local industry. Moreover, they had launched a sequence of jasmine products and built a jasmine themed recreation area, having driven regional revitalization. Regarding the execution of this project: we had conducted in-depth research into the target market, and expressed jasmine's timeless value and status in Eastern culture through innovative and representative visual design of the package; not only has reversed the public's conventional image of agricultural products, but also promoted jasmine teas to enter high-end market successfully!
- ᱯᱨᱮᱨᱚᱱᱟ
- Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in May 2019 in Huatan Township, Changhua County, Taiwan and finished in January 2020 in Huatan Township, Changhua County, Taiwan
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design：PH7 Creative Lab
Sub-Brand of packaging：Jasmine Huatan
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
