Jin Zhang ᱨᱮᱱᱟᱜ Jinlongquan Yanzhi ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Jinlongquan Yanzhi ᱯᱮᱠᱮᱡᱤᱝ
Jin Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: InBev jinlongquan beer (Hubei)
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#126388 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jinlongquan Yanzhi ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱤᱱᱞᱚᱝᱠᱩᱭᱟᱱ ᱵᱨᱟᱸᱰ ᱫᱚ ᱦᱩᱵᱮᱭ ᱨᱮ ᱔᱐ ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱟᱹᱲᱛᱤ ᱫᱷᱟᱹᱵᱤᱡ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱱᱚᱶᱟ ᱫᱷᱟᱣ, ᱱᱚᱶᱟ ᱫᱚ ᱦᱩᱵᱮᱭ ᱞᱟᱠᱪᱟᱨ ᱫᱚᱦᱚᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱤᱭᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡᱽ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫ-ᱟ᱾ ᱰᱤᱡᱟᱭᱤᱱᱟᱹᱨ ᱫᱚ ᱪᱟᱭᱱᱤᱡᱽ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱫᱤᱥᱚᱢ ᱯᱟᱹᱨᱥᱤ ᱞᱟᱠᱪᱟᱨ ᱫᱚᱦᱚ ᱥᱚᱫᱚᱨ ᱟᱠᱟᱫ-ᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ, ᱩᱱᱤ ᱦᱩᱵᱮᱭ ᱨᱮᱭᱟᱜ ᱡᱷᱚᱛᱚ ᱠᱷᱚᱱ ᱧᱩᱛᱩᱢᱟᱱ ᱚᱲᱟᱜ ᱟᱨ ᱫᱟᱜ ᱵᱮᱵᱚᱥᱛᱟ (ᱦᱩᱵᱮᱭ ᱫᱚ ᱦᱟᱡᱟᱨ ᱜᱟᱱ ᱫᱤᱜᱷᱤ ᱨᱮᱭᱟᱜ ᱯᱚᱱᱚᱛ ᱢᱮᱱᱛᱮ ᱧᱩᱛᱩᱢ ᱢᱮᱱᱟᱜ ᱛᱟᱭᱟ), ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱫ-ᱟ, ᱟᱨ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱲᱛᱤ ᱡᱟᱹᱯᱩᱫ ᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱚᱫᱚᱞ ᱢᱮᱥᱟ ᱟᱠᱟᱫ-ᱟ᱾ ᱦᱚᱲ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱚᱞ ᱟᱠᱟᱱ ᱫᱤᱥᱚᱢ ᱯᱟᱹᱨᱥᱤ ᱠᱚ ᱨᱚᱲ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱟᱠᱚᱣᱟᱜ ᱡᱟᱱᱟᱢ ᱴᱷᱟᱶ ᱧᱮᱞ ᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱥᱟᱶ ᱥᱟᱹᱜᱟᱹᱭ ᱵᱟᱲᱦᱟᱣᱜ-ᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jinlongquan Yanzhi ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jinlongquan Yanzhi ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
- ᱴᱮᱜ ᱠᱚ
- Beer, Hubei, dialect, illustration, Calligraphy, China
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Glass bottle aluminized paper
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
- ᱯᱨᱮᱨᱚᱱᱟ
- Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative director: Jin Zhang
ᱥᱯᱚᱱᱥᱚᱨᱰ
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