Ricci Williams ᱨᱮᱱᱟᱜ Sienna Monroe ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Sienna Monroe ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ
Ricci Williams ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Summerhouse Collective
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#124404 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sienna Monroe ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱮᱱᱟ ᱢᱚᱱᱨᱚ ᱼᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱟᱨ ᱯᱟᱠᱮᱡᱤᱝ ᱡᱟᱦᱟᱸ ᱛᱮ ᱛᱟᱨᱮ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱨ ᱡᱟᱱᱟᱣᱟᱨ ᱨᱮ ᱫᱟᱭᱟ ᱫᱚᱦᱚ ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱞᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜ ᱵᱚᱠᱥ ᱚᱱᱞᱟᱭᱤᱱ ᱚᱰᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱴᱮ ᱵᱚᱠᱥ ᱦᱚᱵᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱟᱹᱰᱤ ᱵᱟᱲᱛᱤ ᱵᱟᱲ ᱠᱚᱢ ᱣᱚᱡᱚ ᱠᱟᱛᱮ ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱫᱚ ᱟᱱᱠᱚᱴᱮᱰ ᱠᱚᱢᱯᱚᱥᱴᱮᱵᱚᱞ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱦᱟᱹᱰᱤ ᱥᱟᱠᱟᱢ ᱨᱮᱭᱟᱜ ᱥᱤᱭᱟᱹᱦᱤ ᱛᱮ ᱯᱨᱤᱸᱴ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱫᱚ ᱠᱟᱸᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱥᱟᱢᱟᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚᱦᱚᱡᱟᱣ ᱴᱮᱢᱟᱝ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱦᱩᱭᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱯᱚᱥᱴᱼᱠᱚᱱᱥᱭᱩᱢᱟᱨ ᱣᱮᱥᱴ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱷᱟᱨ ᱠᱚᱨᱟᱣᱟᱜ-ᱟ ᱾ ᱢᱤᱫ ᱦᱚᱲ ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱯᱤᱛᱷᱟᱹᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱰᱷᱤᱸᱜ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱠᱚ ᱥᱟᱶᱛᱮ ᱞᱟᱦᱟ ᱠᱚ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱡᱚᱛᱚ ᱢᱟᱲᱟᱝ ᱡᱤᱱᱤᱥ ᱵᱮᱵᱷᱟᱨ ᱫᱚᱦᱚᱭᱟᱜ ᱛᱟᱭᱚᱢ ᱜᱮ, ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱫᱚᱦᱚ ᱟᱨ ᱟᱨᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱠᱚᱨᱟᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱵᱟᱹᱱᱟᱣᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sienna Monroe ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sienna Monroe ᱠᱚᱥᱢᱮᱴᱤᱠᱥ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm - ᱴᱮᱜ ᱠᱚ
- eco-packaging, brand identity, art direction, beauty, fashion, logotype
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.
The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
- ᱯᱨᱮᱨᱚᱱᱟ
- The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.
The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was completed in Los Angeles during the summer of 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.
Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.
Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
