Olga Takhtarova ᱨᱮᱱᱟᱜ Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ
Olga Takhtarova ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sot F&d
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123472 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱵᱮᱞ ᱜᱩᱥᱴᱚ ᱫᱚ ᱫᱩᱨᱩᱢ ᱜᱚᱢ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱛᱟᱡᱟ ᱯᱟᱥᱴᱟ ᱞᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱤᱴᱟᱞᱤ ᱠᱷᱚᱱ ᱠᱩᱞ ᱞᱮᱱ ᱰᱟᱠ ᱯᱟᱨᱥᱮᱞ ᱞᱮᱠᱟ ᱛᱮ ᱥᱤᱴᱟᱭᱤᱞ ᱠᱟᱱᱟ ᱾ ᱰᱟᱠ ᱴᱤᱠᱴ, ᱯᱚᱥᱴᱢᱟᱨᱠ, ᱤᱴᱟᱞᱤ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱡᱟᱭᱜᱟ ᱠᱚᱨᱮᱭᱟᱜ ᱛᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱞᱮᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱟᱨ ᱠᱨᱟᱯᱴ ᱠᱟᱹᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱱᱚᱠᱚᱞ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱧᱮᱞ ᱡᱟᱝᱜᱟ ᱫᱚ ᱠᱤᱨᱤᱧ ᱢᱟᱲᱟᱝ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱠᱚ ᱵᱟᱠᱥᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱ ᱯᱟᱥᱴᱟ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ ᱟ ᱾ ᱮᱠ ᱮ ᱥᱮᱪᱩᱨᱮᱥᱚᱱ ᱟᱨ ᱡᱳᱛᱤ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱞᱟᱰᱮ ᱠᱚ ᱫᱚ ᱞᱟᱭᱤᱱ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱯᱟᱥᱴᱟ ᱥᱟᱠᱟᱢ ᱠᱚ ᱟᱞᱜᱟ ᱮᱢᱟ ᱠᱚᱣᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱠᱚ ᱫᱚ PET ᱯᱷᱤᱞᱢ ᱨᱮ ᱥᱤᱞᱮᱠᱴᱤᱣ ᱵᱟᱨᱱᱤᱥ ᱥᱟᱶᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bel Gusto Primary Function: ᱯᱟᱥᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - ᱴᱮᱜ ᱠᱚ
- packaging, pasta, Italy, food
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- PET film. Сolor CMYK, PANTONE. Selective varnish
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - ᱯᱨᱮᱨᱚᱱᱟ
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
