Dennis Furniss ᱨᱮᱱᱟᱜ PepsiCo Foundation Primary Function: ᱪᱤᱱᱦᱟᱺ ᱥᱤᱸᱜᱟᱹ ᱚᱴᱟᱹᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
PepsiCo Foundation Primary Function: ᱪᱤᱱᱦᱟᱺ ᱥᱤᱸᱜᱟᱹ ᱚᱴᱟᱹᱝ
Dennis Furniss ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo International Mexico
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#122974 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
PepsiCo Foundation Primary Function: ᱪᱤᱱᱦᱟᱺ ᱥᱤᱸᱜᱟᱹ ᱚᱴᱟᱹᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: PepsiCo Foundation ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱺ ᱥᱤᱸᱜᱟᱹ ᱚᱴᱟᱹᱝ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱮᱠᱥᱤᱠᱚ ᱟᱨ ᱞᱟᱴᱤᱱ ᱟᱢᱮᱨᱤᱠᱟ ᱨᱮᱭᱟᱜ ᱜᱟᱺ ᱠᱚ ᱜᱚᱲᱚᱭ ᱠᱟᱱ ᱢᱤᱫ ᱢᱩᱱᱟᱹᱯᱷᱟ ᱵᱟᱝᱟᱜ ᱥᱚᱝᱜᱚᱝ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱧᱮᱞ ᱚᱠᱛᱮ ᱨᱮᱭᱟᱜ ᱯᱟᱹᱨᱥᱤ ᱦᱚᱛᱮᱛᱮ ᱟᱨ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱯᱟᱹᱨᱥᱤ ᱫᱚᱦᱚᱭ ᱠᱟᱱᱟ᱾ ᱟᱨᱠᱤᱴᱟᱭᱯᱟᱞ ᱥᱟᱦᱴᱟ ᱠᱚ ᱫᱚ ᱚᱴᱟᱹᱝ ᱨᱮᱭᱟᱜ ᱯᱮ ᱢᱩᱬ ᱠᱷᱩᱸᱴᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱺ ᱮᱫᱟᱭᱟ᱾ ᱢᱤᱫ ᱢᱚᱰᱩᱞᱟᱨ ᱥᱤᱸᱜᱟᱹ ᱨᱮ ᱱᱚᱶᱟ ᱥᱟᱦᱴᱟ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱟᱨ ᱡᱟᱹᱥᱛᱤ ᱠᱟᱛᱮ ᱯᱮᱴᱚᱨᱱ ᱟᱨ ᱴᱮᱠᱥᱪᱟᱨ ᱠᱚ ᱛᱮᱭᱟᱨ ᱮᱱᱟ᱾ ᱢᱤᱫ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱴᱟᱭᱯᱷᱮᱥ, ᱢᱤᱫ ᱚᱰᱚᱠ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱯᱟᱞᱮᱴ, ᱢᱤᱫ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱥᱴᱟᱭᱤᱞ ᱟᱨ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱥᱴᱟᱭᱤᱞ ᱫᱚ ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱺ ᱠᱚ ᱯᱩᱨᱟᱹ ᱮᱫᱟᱭᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱸᱜᱟᱹ ᱫᱚ ᱢᱤᱫ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱨᱟᱸᱰ ᱵᱩᱠ ᱟᱨ ᱚᱠᱛᱮ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱡᱮᱞᱮᱠᱟ ᱥᱟᱲᱟ, ᱵᱮᱜ ᱟᱨ ᱴᱚᱯᱟᱹ ᱨᱮ ᱞᱟᱹᱜᱩ ᱮᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
PepsiCo Foundation Primary Function: ᱪᱤᱱᱦᱟᱺ ᱥᱤᱸᱜᱟᱹ ᱚᱴᱟᱹᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ PepsiCo Foundation Primary Function: ᱪᱤᱱᱦᱟᱺ ᱥᱤᱸᱜᱟᱹ ᱚᱴᱟᱹᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- There are not packaging deliveries
- ᱴᱮᱜ ᱠᱚ
- PepsiCo, Foundation, identity, system, strong, consistency
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
- ᱯᱨᱮᱨᱚᱱᱟ
- After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights: PepsiCo International Mexico
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Innovation Design Center LATAM
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All Images: Design Innovation Center LATAM
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
