ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Haijun Shen ᱨᱮᱱᱟᱜ Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Haijun Shen ᱨᱮᱱᱟᱜ Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021

Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ

Haijun Shen ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: DIGA Creative design

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#121290 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ

Book Text: ᱞᱩᱡᱷᱳ ᱞᱟᱳᱡᱤᱟᱳ ᱑᱙᱑᱕ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱤ ᱵᱟᱭᱡᱤᱭᱩ ᱟᱨᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱡᱟᱦᱟᱡ ᱞᱮᱠᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱞᱩᱡᱷᱳ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱝᱭᱟᱝ ᱢᱮᱯ ᱠᱷᱚᱱ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱝᱠᱟ ᱨᱩᱯ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱵᱚᱦᱟᱣ ᱠᱟᱱ ᱫᱟᱜ ᱮᱢ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱟᱨ ᱛᱤ ᱨᱮ ᱢᱤᱫ ᱟᱨᱟᱢ ᱟᱢᱟᱞ ᱮᱢᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱨᱟᱝ ᱥᱯᱨᱮ ᱛᱮ ᱟᱨ ᱵᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱵᱨᱚᱱᱡᱤᱝ, ᱮᱢᱵᱚᱥᱤᱝ ᱟᱨ ᱵᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱢᱩᱪᱟᱹᱫ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱕᱘ ᱜᱩᱬᱟᱹ ᱑᱕᱘ ᱜᱩᱬᱟᱹ ᱓᱕᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱞᱟᱠᱷᱚᱱ ᱫᱚ ᱓᱐ ᱠᱷᱚᱱ ᱔᱐ ᱩᱢᱮᱨ ᱨᱮᱱ ᱟᱹᱠᱩᱛ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱦᱟᱞᱠᱟ ᱟᱨ ᱟᱢᱤᱨᱤ ᱫᱮᱠᱷᱟᱣ ᱮᱢ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱩᱨᱟᱹᱱ ᱜᱩᱱ ᱫᱚᱦᱚᱭ ᱠᱟᱛᱮ ᱟᱹᱫᱷᱩᱱᱤᱠ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱨᱟᱠᱟᱵ ᱟᱢᱟᱞ ᱮᱢ ᱮᱫᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Luzhou Laojiao 1915 Primary Function: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
58mm×158mm×350mm
ᱴᱮᱜ ᱠᱚ
Jiangyang map,Luxury ChineseBaijiu,sailboat
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
ᱯᱨᱮᱨᱚᱱᱟ
The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Haijun Shen
manling Lin

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ