Yuta Takahashi ᱨᱮᱱᱟᱜ Miltos Botchan Ressha ᱪᱚᱠᱚᱞᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Miltos Botchan Ressha ᱪᱚᱠᱚᱞᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ
Yuta Takahashi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Miltos
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#120283 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Miltos Botchan Ressha ᱪᱚᱠᱚᱞᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱞᱴᱚᱥ ᱵᱚᱛᱪᱟᱱ ᱨᱮᱥᱥᱟ ᱫᱚ ᱢᱤᱫ ᱪᱚᱠᱚᱞᱮᱴ ᱯᱮᱠᱮᱡ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱑᱓᱐ ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱡᱟᱹᱥᱛᱤ ᱱᱟᱜᱟᱢ ᱢᱮᱱᱟᱜ ᱨᱮᱞ ᱜᱟᱰᱤ ᱟᱨ ᱢᱤᱫ ᱪᱚᱠᱚᱞᱮᱴ ᱛᱮᱭᱟᱨᱤᱡ (ᱪᱚᱠᱚᱞᱮᱴᱤᱭᱮᱨ) ᱛᱟᱞᱟᱨᱮ ᱡᱚᱴᱮᱫ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱚᱥ ᱫᱚ ᱜᱷᱮᱨ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝᱚᱜ ᱱᱟᱯᱟᱭ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱨᱚᱝ ᱫᱚ ᱨᱮᱞ ᱜᱟᱰᱤ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱟᱨ ᱢᱟᱪᱟ ᱪᱚᱠᱚᱞᱮᱴ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱨᱮᱞ ᱜᱟᱰᱤ ᱫᱚ ᱟᱥᱚᱞ ᱜᱟᱰᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱮᱠᱟᱛᱮ ᱢᱮᱴ ᱦᱮᱸᱫᱮ ᱯᱷᱚᱭᱮᱞ ᱥᱴᱮᱢᱯᱤᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱞᱚᱜᱚ ᱟᱨ ᱡᱤᱱᱤᱥ ᱧᱩᱛᱩᱢ ᱫᱚ ᱢᱮᱴ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱮᱞ ᱛᱮ ᱥᱴᱮᱢᱯ ᱟᱠᱟᱱᱟ᱾ ᱪᱚᱠᱚᱞᱮᱴ ᱨᱮ ᱢᱤᱫ ᱦᱚᱨ ᱱᱚᱠᱥᱟ ᱫᱚ ᱵᱷᱩᱞᱵᱷᱩᱞᱟᱹᱭᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱠᱷᱚᱫᱟᱭ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱡᱚᱲᱟᱣ ᱠᱟᱰ ᱨᱮ ᱡᱟᱦᱟᱸ ᱴᱷᱮᱱᱟᱣ ᱟᱨ ᱦᱚᱨ ᱵᱟᱵᱚᱛ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Miltos Botchan Ressha ᱪᱚᱠᱚᱞᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Miltos Botchan Ressha ᱪᱚᱠᱚᱞᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm - ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
- ᱯᱨᱮᱨᱚᱱᱟ
- The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
