Baoquan Luo and Zhiwei Lv ᱨᱮᱱᱟᱜ FM993 30th ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱚᱜᱚ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
FM993 30th ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱚᱜᱚ
Baoquan Luo and Zhiwei Lv ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Lance Design
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119938 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
FM993 30th ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱚᱜᱚ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱟᱭᱢᱟ ᱛᱮᱴᱚᱴ: FM993 30th ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱚᱜᱚ ᱡᱟᱦᱟᱸ Guangdong Radio and Television ᱨᱮᱭᱟᱜ 993 Music FM ᱨᱮᱱ 30 ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱨᱮᱰᱤᱚ ᱥᱤᱜᱱᱟᱞ ᱡᱟᱦᱟᱸ ᱢᱩᱬᱩᱛ ᱧᱮᱺᱮᱞ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱷᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱟᱨ 993 ᱟᱨ 30 ᱥᱚᱴ ᱠᱟ ᱨᱮᱰᱤᱚ ᱨᱮᱱ ᱟᱠᱟᱨ ᱛᱮ ᱡᱟᱨᱚᱜ ᱟᱨ ᱟᱭᱢᱟ ᱨᱩᱠᱷᱤ ᱠᱚ ᱛᱮ ᱢᱤᱥᱟᱹᱣ ᱠᱟᱱᱟ ᱾ ᱴᱷᱚᱨ ᱠᱟᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱱᱟᱣ ᱦᱚᱲ ᱥᱟᱶᱛᱮ ᱥᱚᱬ ᱲᱟᱴ, ᱥᱮᱫᱟᱭ ᱩᱲᱩᱠ ᱟᱨ ᱟᱨᱦᱚᱸ ᱢᱮᱛᱮᱲ ᱟᱹᱲᱟᱹᱞ ᱠᱚ ᱠᱷᱚᱱ ᱟᱭᱢᱟ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱚᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱭᱢᱟᱛᱮ ᱫᱷᱟᱛᱩ (metal) ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱠᱨᱤᱞᱤᱠ (acrylic) ᱦᱟᱶᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱦᱚᱸᱭ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱥᱟᱺᱜᱤᱱ ᱠᱷᱚᱱ ᱧᱮᱺᱮᱞ ᱟᱠᱟᱛᱮ ᱠᱟᱴᱷᱟ ᱠᱚ ᱥᱟᱹᱨᱤ ᱟᱨ ᱥᱟᱹᱯᱷᱟᱭ ᱧᱮᱺᱮᱞ ᱦᱩᱭᱩᱜᱼᱟ, ᱟᱨ ᱟᱹᱡ ᱠᱷᱚᱱ ᱧᱮᱺᱮᱞ ᱟᱠᱟᱛᱮ ᱮᱴᱟ ᱚᱲᱟᱜ ᱞᱮᱠᱷᱟ ᱚᱲᱟᱜ, ᱡᱟᱦᱟᱸ ᱪᱮᱛᱟᱱ ᱴᱷᱚᱨ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱷᱚᱨ ᱠᱚ ᱡᱟᱦᱟᱸ ᱛᱮ ᱴᱷᱟᱲᱮᱭᱟᱱ ᱠᱟᱴᱷᱟ ᱞᱮᱠᱷᱟ ᱧᱮᱺᱮᱞ ᱦᱩᱭᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
FM993 30th ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱚᱜᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ FM993 30th ᱵᱚᱰᱚᱨ ᱠᱟᱴᱷᱟ ᱞᱚᱜᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 250*20mm, 50*50mm, 120*80mm
- ᱴᱮᱜ ᱠᱚ
- Visual communication design, logo design, radio station, music, meteor, airwaves
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
- ᱯᱨᱮᱨᱚᱱᱟ
- The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design of the work started in November 2020 and was officially put into use in January 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
