Armeanu Creative Studio ᱨᱮᱱᱟᱜ Smoked Trout ᱡᱚᱢ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Smoked Trout ᱡᱚᱢ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Armeanu Creative Studio ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Valeputna
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119796 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Smoked Trout ᱡᱚᱢ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱢᱚᱠᱰ ᱴᱨᱟᱩᱴ ᱫᱚ ᱥᱢᱚᱠᱰ ᱦᱟᱠᱩ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟ�}ᱟ। ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱨᱟᱯᱴ ᱠᱟᱨᱴᱚᱱ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱚᱱᱟ ᱯᱚᱭᱞᱟ ᱟᱨ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱵᱟᱨᱱᱤᱥᱤᱝ ᱢᱮᱱᱟᱜ-ᱟ। ᱢᱤᱫ ᱜᱚᱞ ᱰᱤᱡᱟᱭᱤᱱ, ᱠᱟᱨᱴᱚᱱ ᱠᱟᱴᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱢᱤᱰᱤᱭᱟᱶᱟᱞ ᱫᱩᱣᱟᱨ ᱥᱟᱠᱟᱢ ᱟᱨ ᱢᱤᱫ ᱥᱚᱱᱟ ᱥᱤᱞ ᱫᱚ ᱨᱤᱫ, ᱩᱛᱛᱚᱨᱟᱫᱷᱤᱠᱟᱨ ᱟᱨ ᱯᱨᱟᱠᱨᱩᱛᱤᱠ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜᱼᱟ। ᱥᱤᱞ ᱟᱨ ᱫᱩᱣᱟᱨ ᱥᱟᱠᱟᱢ ᱫᱚ ᱡᱟᱦᱟᱸᱭ ᱢᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱨᱮ ᱩᱫᱩᱜᱼᱟ ᱡᱟᱦᱟᱸᱭ ᱞᱟᱦᱟ ᱛᱟᱦᱮᱸᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ। ᱴᱩᱲᱤ ᱟᱠᱟᱱ ᱯᱮᱠ ᱫᱚ 11.5 ᱠᱷᱚᱱ 25 ᱥᱮᱱᱴᱤᱢᱤᱴᱚᱨ ᱢᱟᱯ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱠᱚᱢᱯᱮᱠᱴ ᱨᱩᱯ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱨᱟᱹᱲᱟᱭ ᱟᱨ ᱵᱚᱸᱫ ᱨᱮ ᱟᱞᱜᱟ ᱠᱟᱱᱟ, ᱟᱨ ᱥᱚᱦᱚᱡ ᱰᱚᱦᱚᱭ, ᱴᱷᱟᱶ ᱮᱛᱚᱢ ᱟᱨ ᱥᱮᱞᱯᱷ ᱰᱤᱥᱯᱞᱮ ᱦᱚᱸ ᱥᱚᱦᱚᱡ ᱛᱮ ᱦᱩᱭᱩᱜ-ᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Smoked Trout ᱡᱚᱢ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Smoked Trout ᱡᱚᱢ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated. - ᱴᱮᱜ ᱠᱚ
- smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging is made of kraft carton, has golden folio and selective varnishing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Valeputna 2006 - QUALITY NATURAL SRL - Romania
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Armeanu Ana
Armeanu Catalin - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Main Image and optional images - Armeanu Creative Studio SRL - Romania
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
