Genki Forest ᱨᱮᱱᱟᱜ Alienergy Energy Drink ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱱᱟᱨᱡᱤ ᱰᱨᱤᱝᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Alienergy Energy Drink ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱱᱟᱨᱡᱤ ᱰᱨᱤᱝᱠ ᱯᱮᱠᱮᱡᱤᱝ
Genki Forest ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Genki Forest (Beijing) Food Technology Group Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#119239 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Alienergy Energy Drink ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱱᱟᱨᱡᱤ ᱰᱨᱤᱝᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Alienergy ᱫᱚ ᱢᱤᱫ ᱥᱩᱜᱟᱨ ᱵᱟᱝ ᱮᱱᱟᱨᱡᱤ ᱰᱨᱤᱝᱠ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱯᱟᱛᱞᱟ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱵᱮᱶᱷᱟᱨ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱟᱴᱷᱟᱭ 58 mm ᱯᱟᱥᱟᱨ, 58 mm ᱡᱟᱸᱜᱟ ᱟᱨ 142 mm ᱩᱥᱩᱞ ᱠᱟᱱᱟ, ᱟᱨ 330 ml ᱫᱚᱦᱚᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱫᱚ ᱵᱟᱪᱷᱟᱣ ᱮᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱱᱚᱶᱟ ᱫᱚ ᱩᱴᱷᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱛᱮ ᱢᱩᱲᱩᱫ ᱛᱮ ᱨᱤᱥᱟᱭᱠᱟᱞ ᱟᱨ ᱫᱚᱵᱟᱨᱟ ᱵᱮᱶᱷᱟᱨ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱢᱤᱫ ᱮᱞᱤᱭᱮᱱ ᱪᱤᱛᱟᱹᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱟᱲᱛᱤ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱢᱩᱬ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱟᱨ ᱯᱨᱚᱰᱟᱠᱴ ᱞᱟᱭᱤᱱ ᱨᱮ ᱫᱚᱦᱲᱟ ᱫᱚᱦᱲᱟ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱾ ᱢᱤᱫ ᱯᱟᱨᱡᱟᱹ ᱨᱚᱸᱜ ᱯᱮᱞᱮᱴ, ᱥᱚᱡᱷᱮ ᱜᱟᱨ, ᱡᱳᱢᱮᱴᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱢᱮᱴᱟᱞᱤᱠ ᱮᱠᱥᱮᱱᱴ ᱠᱮᱱ ᱨᱮ ᱢᱤᱫ ᱡᱚᱨᱟᱣ ᱥᱮᱞᱯᱷ ᱩᱯᱥᱤᱛᱤ ᱮᱢᱚᱜ-ᱟ ᱾ ᱚᱰᱚᱠ ᱨᱮᱭᱟᱜ ᱠᱳᱴᱷᱤ ᱫᱚ ᱥᱩᱜᱟᱨ ᱵᱟᱝ ᱯᱷᱚᱨᱢᱩᱞᱟ ᱫᱚ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Alienergy Energy Drink ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱱᱟᱨᱡᱤ ᱰᱨᱤᱝᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Alienergy Energy Drink ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱮᱱᱟᱨᱡᱤ ᱰᱨᱤᱝᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 58mm x Depth 58mm x Height 142mm
- ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Can, 3D, Energy drink
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- ᱯᱨᱮᱨᱚᱱᱟ
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Label Patent:202030509836.0 , 2020, China.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creator: Gang Wang
ᱥᱯᱚᱱᱥᱚᱨᱰ
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