Evan Chen and Ziming Guo ᱨᱮᱱᱟᱜ Green Boat Song ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Green Boat Song ᱯᱮᱠᱮᱡᱤᱝ
Evan Chen and Ziming Guo ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Lascaux Design Institute Inc.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#114998 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Green Boat Song ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱪᱟᱥᱵᱟᱥ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱨᱮ ᱠᱞᱟᱭᱤᱱ ᱱᱤᱞ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱯᱨᱚᱯᱷᱮᱥᱱᱟᱞ ᱢᱟᱦᱚᱞ ᱛᱮᱭᱟᱨᱟ, ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱜᱩᱱ ᱫᱤᱥᱟᱹᱣᱟ ᱟᱨ ᱚᱨᱜᱟᱱᱤᱠ ᱵᱨᱟᱱᱰ ᱯᱷᱤᱪᱚᱨ ᱩᱫᱩᱜ ᱮᱢᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱠᱟᱴ ᱪᱷᱟᱯᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱷᱩᱴᱟᱹᱣ ᱛᱮ ᱦᱟᱨᱟ ᱵᱩᱨᱩᱜ ᱠᱩᱠᱲᱩ ᱠᱚ ᱟᱨ ᱡᱟᱱᱟᱢ ᱦᱚᱨᱟ ᱫᱤᱥᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱫᱟ᱾ ᱟᱲᱮᱯᱟᱥᱮ ᱞᱟᱛᱟᱨ ᱟᱨ ᱵᱟᱦᱟ ᱠᱚ ᱫᱚ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱟᱨ ᱥᱚᱯᱷᱟ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱮ ᱟᱹᱜᱩᱭᱟ᱾ ᱡᱤᱱᱤᱥ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱵᱚᱨ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱹᱦᱤᱡ ᱟᱹᱪᱩᱨᱟ, ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱥᱟᱦᱟᱸᱥ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱸ ᱡᱷᱚᱛᱚ ᱡᱟᱭᱜᱟ ᱮ ᱮᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Green Boat Song ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Green Boat Song ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
- ᱴᱮᱜ ᱠᱚ
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
- ᱯᱨᱮᱨᱚᱱᱟ
- We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started with Suzhou in November 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
