Fengnan Lin ᱨᱮᱱᱟᱜ RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ
Fengnan Lin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Ryc
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#114458 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
RYC ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱡᱟᱦᱟᱸ ᱪᱡᱟᱹ, ᱪᱤᱱ ᱨᱮ ᱛᱟᱦᱮᱸ ᱦᱚᱲ ᱤ-ᱠᱚᱢᱥ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱮᱠᱤᱛᱟᱹ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱫᱮᱠᱦᱟᱹ ᱠᱟᱱ ᱯᱟᱦᱴᱟ। ᱞᱚᱜᱚ ᱫᱚ ᱯᱮ ᱛᱟ ᱡᱩᱛᱤ ᱠᱚᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ: ᱮᱠᱨᱮ ᱠᱚᱡᱚᱨᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱨᱮ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱠᱚᱢᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱟᱦᱴᱟᱭ ᱨᱮᱭᱟᱜ ᱥᱮᱬᱟᱭ ᱤᱫᱤ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱩᱴᱟᱹ-ᱠᱟᱱᱟ ᱡᱩᱛᱤ ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱠᱨᱟᱨ ᱟᱨ ᱱᱟᱶᱟ ᱚᱲᱟᱜᱟᱜ ᱨᱮᱭᱟᱜ ᱵᱤᱨᱚᱠ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱮ ᱮᱢᱟᱱ ᱟᱠᱟᱱᱟ। ᱟᱠᱥᱚᱨ R ᱟᱨ ᱮᱠᱨᱮ ᱠᱤᱱᱤ ᱛᱟᱸᱭᱚᱢ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱫᱚ ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱠᱚ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱠᱚᱢᱯᱟᱱᱤᱭᱟᱜ ᱡᱟᱦᱟᱨ ᱠᱚ ᱩᱫᱩᱜ ᱦᱩᱭ ᱠᱟᱱᱟ। ᱱᱤᱯᱩᱬ ᱦᱚᱲᱢᱚ ᱫᱚ ᱫᱮᱥ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱚᱱ ᱨᱚᱲ ᱠᱚᱫ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱟᱦᱴᱟ ᱫᱚ ᱵᱤᱡᱮᱱᱮᱥ ᱠᱟᱨᱰ, ᱵᱮᱡ, ᱴᱤᱯᱩᱭ ᱪᱮᱴᱟᱱ, ᱛᱚᱦᱯᱷᱟᱹ ᱡᱚᱠᱟ ᱟᱨ ᱠᱮᱱᱣᱟᱥ ᱵᱮᱜ ᱨᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ, ᱨᱮᱯᱚᱲ ᱯᱷᱚᱭᱤᱞ ᱟᱨ ᱥᱠᱨᱤᱱ ᱪᱷᱟᱯᱟ ᱠᱟᱛᱮ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ RYC Brand Identity ᱵᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm - ᱴᱮᱜ ᱠᱚ
- Responsible, Young, Creative, Brand, Corporate Identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Find a suitable design language to reflect industry attributes and corporate culture.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Ruoyuchen's 10th anniversary, brand vision upgrade
- ᱯᱨᱮᱨᱚᱱᱟ
- Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.
The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Guangzhou,Guangdong Province,China,January 1th,2020
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Guangzhou Ruoyuchen Technology Co., Ltd.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Designer Fengnan Lin,2019.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾