Rana Galal ᱨᱮᱱᱟᱜ The Cairo Citadel ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ (Corporate Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
The Cairo Citadel ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ (Corporate Identity)
Rana Galal ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Rana Galal
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#113295 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Cairo Citadel ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ (Corporate Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱟᱱᱷᱟ ᱚᱞ: ᱠᱟᱭᱨᱳ ᱥᱤᱴᱟᱰᱮᱞ ᱫᱚ ᱮᱠᱨᱮ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱱᱟᱹᱲᱤ ᱴᱷᱟᱶ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱠᱚᱨᱯᱳᱨᱮᱴ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ ᱫᱚ ᱵᱤᱨᱚᱫᱷᱚ (contrast) ᱨᱮᱭᱟᱜ ᱴᱷᱤᱢ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ "City of Contrast" ᱥᱞᱚᱜᱟᱱ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ ᱾ ᱠᱷᱟᱨᱚᱲ ᱟᱨ ᱯᱩᱭᱞᱩ ᱨᱚᱸᱜ ᱫᱚ ᱢᱩᱬᱩᱛ ᱨᱚᱸᱜ ᱠᱚ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱢᱤᱫ ᱠᱷᱚᱸᱰᱟ ᱨᱚᱸᱜ ᱫᱚ ᱥᱤᱴᱟᱰᱮᱞ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱱᱟᱹᱲᱤ ᱮᱴᱷᱚᱵ ᱦᱚᱲᱢᱚ ᱨᱮᱭᱟᱜ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱯᱟᱹᱨᱥᱤ ᱨᱮᱭᱟᱜ ᱞᱚᱜᱚ ᱫᱚ ᱢᱤᱫ ᱵᱞᱚᱠ ᱨᱩᱯ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱨ ᱨᱮᱠᱴᱟᱸᱜᱚᱞ (rectangle) ᱨᱮ ᱴᱩᱴᱩᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱜ ᱟᱨ ᱢᱤᱫᱴᱟᱝ ᱮᱴᱟᱜᱴᱟᱜ ᱛᱷᱟᱶᱨᱮ ᱚᱰᱚᱠᱟ ᱠᱟᱱᱟᱭ, ᱫᱚ ᱥᱚᱸᱥᱠᱟᱨ ᱵᱚᱫᱚᱞ ᱨᱮᱭᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱢ ᱟ ᱾ Helvetica Neue ᱟᱠᱷᱰᱚᱨ ᱨᱩᱯ (typeface) ᱫᱚ ᱢᱩᱬᱩᱛ ᱠᱚ ᱦᱚᱸ ᱨᱩᱯ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱠᱟᱱᱟ, ᱪᱮᱫᱟᱜ ᱥᱮ ᱟᱲᱟᱜ ᱡᱤᱚᱢᱮᱴᱨᱤᱠ (geometric) ᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱾ ᱛᱟᱭᱚᱢ ᱨᱮ ᱢᱤᱫ ᱥᱩᱪᱚᱱᱟ ᱵᱮᱵᱚᱥᱛᱟ (signage system) ᱦᱚᱸ ᱚᱱᱟ ᱦᱚᱸ ᱴᱷᱤᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Cairo Citadel ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ (Corporate Identity) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Cairo Citadel ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱠᱚᱨᱯᱳᱨᱮᱴ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ (Corporate Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
- ᱴᱮᱜ ᱠᱚ
- Logo, Branding, Signage system, Typography, Visual Identity
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- none.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
