Musa Celik ᱨᱮᱱᱟᱜ Beltur Go Jom Sadai Bandhon ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Beltur Go Jom Sadai Bandhon
Musa Celik ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beltur
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#112421 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beltur Go Jom Sadai Bandhon ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱮᱞᱛᱩᱨ ᱜᱳ ᱢᱮᱱᱫ ᱠᱷᱟᱫᱤ ᱟᱨ ᱡᱚᱞ ᱡᱤᱱᱤᱥ ᱵᱚᱸᱫᱚᱨ ᱨᱮᱸᱡᱽ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱟᱨᱮᱭᱟᱜ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱵᱟᱲ ᱵᱟᱦᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭᱮᱱᱟ ᱾ ᱠᱷᱟᱫᱤ ᱵᱚᱠᱥ ᱡᱚᱞ ᱠᱟᱯ ᱨᱮ ᱛᱷᱚᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱥᱴᱨᱳ ᱵᱚᱠᱥ ᱠᱷᱚᱱ ᱪᱟᱞᱟᱜᱼᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱛᱚ ᱠᱷᱟᱫᱤ ᱟᱨ ᱡᱚᱞ ᱢᱤᱫ ᱛᱤ ᱛᱮ ᱫᱷᱟᱨᱮᱭᱟᱜᱼᱟ ᱾ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ ᱦᱩᱰᱤᱧᱼᱟᱜ ᱯᱚᱴᱚᱢ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱭᱜᱟᱠᱚ ᱠᱷᱩᱞᱟᱹᱭ ᱮᱢ ᱠᱟᱛᱮ ᱪᱟᱴᱱᱤ ᱫᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱠᱷᱟᱫᱤ ᱵᱚᱠᱥ ᱟᱠᱟᱛ ᱦᱮᱡ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ, ᱪᱮᱴᱟᱱ ᱨᱮ ᱢᱤᱫ ᱯᱷᱚᱨᱠ ᱫᱚᱦᱚᱭ ᱠᱟᱛᱮ ᱾ ᱡᱚᱛᱚ ᱠᱷᱚᱨᱴᱟᱠᱚ ᱛᱮᱲᱟᱜᱼᱟ ᱥᱮ ᱔᱕᱐ ᱜᱨᱟᱢ ᱨᱮᱭᱟᱜ ᱵᱨᱤᱥᱴᱚᱞ ᱠᱟᱜᱚᱡ ᱛᱮ, ᱟᱨ ᱚᱯᱷᱥᱮᱴ ᱪᱷᱟᱯᱟ ᱛᱮ, ᱟᱨ ᱠᱟᱜᱚᱡ ᱮ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱟᱸᱦᱮᱸᱱ ᱡᱟᱭᱜᱟᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱞᱟᱥᱴᱤᱠ ᱨᱮᱭᱟᱜ ᱟᱡᱟᱜ ᱠᱚᱢ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠ ᱴᱷᱟᱫᱟ ᱠᱟᱛᱮ ᱥᱮᱴᱮᱨ ᱦᱩᱭ ᱮᱛᱦᱚᱵᱚᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚᱦᱚᱭ ᱟᱨ ᱩᱥᱟᱹᱨ ᱞᱟᱹᱜᱤᱫ ᱞᱮᱠᱟᱱ ᱦᱩᱭᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beltur Go Jom Sadai Bandhon ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beltur Go Jom Sadai Bandhon ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - ᱴᱮᱜ ᱠᱚ
- Snack, Take Away, Food Box, On The Go
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - ᱯᱨᱮᱨᱚᱱᱟ
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project took place between June 2020 and August 2020 in Istanbul.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All photos taken by Musa Çelik.
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