Fanny De Bray ᱨᱮᱱᱟᱜ Hmp ᱦᱮᱵᱟᱜ ᱠᱟᱹᱢᱤ: ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ (Visual Identity) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2021
Hmp ᱦᱮᱵᱟᱜ ᱠᱟᱹᱢᱤ: ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ (Visual Identity)
Fanny De Bray ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Made for you
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#109853 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Hmp ᱦᱮᱵᱟᱜ ᱠᱟᱹᱢᱤ: ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ (Visual Identity) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱤᱛᱟᱹᱨ ᱚᱱᱚ�ль: HMP ᱢᱮᱱᱛᱮ ᱢᱮᱠᱟᱱᱤᱠᱟᱞ ᱤᱧᱡᱤᱱᱤᱭᱟᱨᱤᱝ ᱜᱨᱩᱯ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟᱭ ᱢᱤᱫ ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱛᱟᱠᱛ ᱠᱚ ᱩᱫᱩᱜ ᱫᱚ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱟᱨ ᱟᱭᱢᱟᱨᱮᱭᱟᱜ ᱠᱚᱢᱩᱱᱤᱠᱮᱥᱚᱱ ᱠᱚ ᱡᱚᱛᱟ ᱛᱮᱭᱟᱨ ᱛᱟᱦᱮᱸ-ᱟ ᱾ ᱚᱠᱛᱚ ᱠᱚ ᱚᱱᱟ ᱨᱚᱠᱚᱢ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱚᱠᱚᱢ ᱛᱮ ᱜᱨᱩᱯ ᱟᱭ ᱟᱨᱟ ᱠᱚ ᱨᱮ ᱪᱟᱯᱟ ᱮᱫᱟᱭ ᱾ ᱰᱷᱟᱹᱲᱤ ᱨᱮᱭᱟᱜ ᱥᱠᱮᱴᱪ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱥᱠᱤᱢ ᱠᱚ ᱫᱚ HMP ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱜ ᱡᱟᱦᱟᱸ ᱜᱞᱚᱵᱟᱞ ᱥᱟᱦᱚᱡ ᱟᱢ ᱠᱚᱨᱟᱣ ᱟᱭ, ᱚᱱᱟᱭ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱡᱚᱛᱚ ᱫᱚᱭ ᱟᱨ ᱠᱩᱥᱚᱞ ᱨᱮᱭᱟᱜ ᱯᱟᱲᱦᱟᱣ ᱫᱚ ᱢᱤᱫ-ᱢᱤᱫ ᱯᱤᱠᱴᱚᱜᱨᱟᱢ ᱟᱨ ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱚᱠᱚᱭ ᱨᱚᱝ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱟᱦᱟᱠ ᱠᱟᱛᱮ ᱡᱮᱢᱚᱱ ᱠᱚ ᱵᱟᱪᱷᱟᱣ ᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱟᱞᱟᱫᱟ ᱥᱮᱣᱟ ᱠᱚ ᱵᱟᱰᱟᱭ ᱮᱫᱚᱜᱚᱭᱟ ᱾ ᱱᱚᱶᱟ ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱨ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱢᱤᱰᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱤᱡᱤᱱᱮᱥ ᱠᱟᱰᱚᱸ, ᱛᱩᱛᱩᱨ ᱡᱚᱜᱟᱭ ᱨᱮᱭᱟᱜ ᱠᱟᱜᱚᱡ ᱟᱨ ᱯᱷᱚᱞᱰᱚᱨ ᱦᱟᱹᱴᱤᱧ ᱢᱮᱱᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Hmp ᱦᱮᱵᱟᱜ ᱠᱟᱹᱢᱤ: ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ (Visual Identity) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hmp ᱦᱮᱵᱟᱜ ᱠᱟᱹᱢᱤ: ᱧᱮᱦᱚᱨ ᱯᱚᱨᱚᱠᱦᱟ (Visual Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - ᱴᱮᱜ ᱠᱚ
- mechanical, graphic design, paris, industrial,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Logo
Business card
Letterhead paper
Folder - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to modernize and make more human an industrial universe.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - ᱯᱨᱮᱨᱚᱱᱟ
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2019 and finished in September 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyright Made for you
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photographer: Maxime Huriez
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
